The internet is a noisy place, bombarding the eyes and ears with data and images. But there is a way to cut through the digital noise by developing engagement offline through the direct medium of print. Here are four tips for combining social media and printing to communicate directly and effectively with your customers offline and on.

1. Use follow buttons offline
We’re beginning to see follow buttons everywhere offline, as companies get wise to cross media marketing. Include your social media information and website URLs in all your print media from business cards to printed folded leaflets, even on the side of your vans and lorries. Print offers a unique opportunity to engage your offline users online as well.

2. Use your social feedback
A quick way to build trust in any multi-platform campaign is to let your customers see what social media are saying about your company. Use quotes from Twitter, Facebook and online customer reviews and testimonials for a smart, fast and compelling way to build an engaging campaign. Then publish those quotes and reviews within your folded leaflet printing and your other print media to highlight your social media presence and boost your trust level.

3. Get interactive
Want to get your offline users engaging with you online, too? Then develop QR codes and use shortened and memorable URLs to make your leaflet printing more instantly interactive. QR codes are a quick and easy way to take smartphone users directly to your online presence without any interference from other websites. Integrate personalised URLs (PURLs) with your QR codes and you can see response rates double. Remember, the future of marketing is personalised and relevant communication and PURLs are a move towards that connected future so ensure that you integrate this technology within your folded leaflet design.

4. Track online to target offline
What posts are getting the most likes on Facebook? Which tweets are getting the biggest number of retweets and responses? What are your customers searching for on your website? By taking notice of the information your users are interested in online, you can be more targeted in your offline leaflet print campaigns.

Check out one of our previous articles: Social Media and Print: Why Cross-Media Marketing Matters
Still not convinced? have a look at this great article by audiense: 10 Ideas To Get You Integrating Your Offline Marketing With Social Media

At PrintUK.com we can help you cut through the digital noise to create great print campaigns that support your social media presence. Contact us today to get that killer print ad out there now.

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  1. […] one of our previous articles to help your business with digital and print cross media marketing: How to Integrate Print and Social Media It is vital that a company does not rely solely on either digital or print marketing to promote its […]

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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