Social media marketing matters. It’s effective, you can track it easily, and you can target a specific audience or demographic. But there’s still a place for printing and print media marketing, and combining the two gives you a killer marketing platform. Here’s why.
Immediacy vs permanence
Social media is very ‘now’ – and its very impermanence is one of its great strengths. You can quickly and easily engage your customers directly, creating conversations that build your brand’s presence. But printing offers permanence, credibility and tangibility, an opportunity to reinforce visual branding and target an audience who may not access social media. Print advertising gives you an opportunity to stand out from the competition when all their efforts are focused online. Is print dead? Forbes doesn’t think so, check out this recent article: Print is Dead? Not so Fast.
Combine and cross-promote
By combining your social media marketing strategy with printing, you can cross-promote effectively between the two. Ensure your commercial print i.e. flyer printing, leaflets and business cards all point to your social media presence. Then tweet or post directing your customers to your print ads to build a real buzz around them (cross media marketing).
Study the Twitter feeds of companies who are effectively working cross-platform to see how they incentivise and drive web traffic to their print ads, and vice versa. Then get as creative as possible with your own printing ad – beautiful, customised graphic art is set to be the next big trend in website design, so tap into that to produce something unique that your audience will want to share and tweet and post about.
Engage with meaning
Don’t ignore customers who respond to your print ad online. You need to engage them and keep the conversation going. Be timely and interesting in your responses, and engage with positive and negative responses to learn what you did well and what you could do better in future. The more people tweet or post about your print ads, and the more engaged you can be with them, the better.
At PrintUK.com your local printing company, we specialise in high quality printing and print design to get your brand out there, so contact us about that print ad that will set social media buzzing and grow your business sales.
PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality.
We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer.
We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%.
By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings.
We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products.
Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts.
For more details and insight into our business you can visit our website at: www.PrintUK.com
If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923