If you have recently started a new business, it’s vitally important to promote it effectively. Startups often find it difficult to attract attention in today’s chaotic, crowded marketplace. Hundreds of businesses vie for consumers’ attention on a day-to-day basis using a wide range of advertising tactics. Consequently, it’s easy for your business’s message to get lost. Customers see thousands of adverts on TV and on the internet every week through programmatic and display advertising, so they inevitably tune out and ignore a significant percentage of them.

Luckily, there is a way to ensure that your new startup stands out: you can use print and printed adverts. But how exactly can printed media help your business gain recognition more effectively than other forms of promotional media?

1. Printed media is more targeted

TV and internet adverts are viewed by people across the country and (in some cases) across the world. Printed media i.e. folded leaflet printing can be distributed in specific, geographic areas through direct mail, therefore ensuring that the right people see it. This increases the likelihood that the people who see your advert will act on it. In fact, if your business is within walking distance of the printed advert, your prospective customers may choose to visit you straight away. Printed leaflets and posters are some of the most effective forms of printed advertising for creating this effect. According to the website AZ Central: “an interesting leaflet located where the intended target group will pass can convert a passerby into a sale… that sale could be almost immediate.”

2. Printed media is more unusual

Online and televised advertising is very common, but the same is not true of printing and printed advertising. If you need proof of this fact, you only need to think about how many televised adverts you see every week, then compare this to the number of printed folded leaflets you receive in the same time period. Because printed adverts aren’t as common, consumers tend to remember them more clearly. Customers aren’t exposed to hundreds of printed adverts every day, so each one they see stands out. This makes printed media and adverts ideal for new businesses and startups that need to make consumers aware of their presence and establish their brand identity quickly.

3. Printed media is more personal

Printed media is tactile and highly personal. Consumers can physically interact with leaflets and flyers in a way that they can’t with televised and online adverts. Apart from just being a cheaper form of marketing, printed adverts are more arresting and more likely to stick in customers’ minds as a result. Being able to handle a piece of printed media also creates a personal, emotional attachment between a consumer and an advert, which makes the advert inherently more persuasive. New businesses need to recruit customers but can’t rely on a pre-existing positive reputation. Creating an emotional bond with consumers is a very effective way of overcoming this issue.

Still not convinced? Check out one of our previous articles: How To Get More Customers With Print

Here at PrintUK.com, we believe that printed media is ideal for Startups and new businesses who need effective, cheap, advertising methods. You can find cheap folded leaflet printing and leaflet design on our interactive website: PrintUK.com. If you’re struggling and would like some advice please get in touch and a member of our team will be more than happy to help.

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Join the conversation! 1 Comment

  1. […] Not convinced? Check out one our our previous articles on small business marketing: Why Startups Need Printing and Print Advertising […]

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Advertising, Branding, Business, Direct Mail, Graphic Design, Leaflet Design Templates, leaflet printing, Leaflets, London, Marketing, Online Design, Print Design, Printing, PrintUK.com, Small Business Marketing, Startup, Uncategorized, United Kingdom, World

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