It seems that when marketers rush to plan their next campaign, they often forget how powerful printing is, particularly the impact of a well-crafted and designed piece of print media can be, especially if it’s sent through the post. Digitally printed leaflets for direct mail can be fully personalised to create maximum impact and with some creative thinking, you can generate leads and measure your return on investment. A piece of well-targeted print media will have a much higher response rate than an e-mail as referenced by IWCO Direct: DMA Response Rate Report: Direct Mail Outperforms All Digital Channels Combined By Nearly 600%
Here are some great leaflet printing and direct mail printing examples that should help inspire you to be just as creative!
Agency: Leo Burnett
To encourage people to turn off their lights for earth hour, this candle was sent out in a specially printed box. Taking it out brought the piece to life.
Agency: Saatchi & Saatchi
To promote this Swedish film festival, this mysterious envelope was sent out riddled with bullet holes. When opened and unfolded, the message becomes clear.
Ford Comeback Calendar
Agency: GTB Brazil
An inspiring piece of interactive print that lets families know when their (Ford) truck driving parent is on their way home.
Although these pieces of print and direct mail might seem expensive, the response rates can be so good it makes them very worthwhile. Measurement can be done with a range of methods such as QR codes, forms or dedicated landing pages, so you can see your investment realised. When you are trying to attract a hard-to-reach audience, then direct mail and leaflet printing really is one of the best options out there.
Here are some tips to ensure you get the best response:
• Sell the benefits – tell the recipient why they need your product or service
• Keep it brief – all you need is to get the client to do the call-to-action, don’t get bogged down in detail
• Be memorable – even if you don’t have a big budget, be clever and be different and you will stick in your recipients mind
• Measure everything – gauging the response is perhaps the most important aspect, but it is often overlooked.
Stuck for ideas? Check out our leaflet templates or have a look at one of our previous articles: Mix It Up With Different Types Of Print Media
Get your thinking caps on and get in touch with PrintUK.com now for direct mail and leaflet printing and design services. Call us on 0845 2993 923 to tell us about your inspired print idea today!