Printed marketing materials (including posters, leaflets, brochures and business cards) can be incredibly effective when deployed individually. However, utilising multiple types of printed material in a unified print marketing campaign can be even more effective. If you want to launch a marketing campaign that uses various different types of printed media, it’s vitally important to ensure that it is cohesive and integrated. Your printed advertising materials should all feel like they belong to the same campaign in order to maximise their impact. But how can you create this sense of cohesion? We’ve come up with several simple techniques you can use to unify all your printed advertisements and promotional materials.

1. Create unity through colour

One of the simplest and most effective ways to unify your printed leaflets, posters, brochure printing and business cards is to use the same colour scheme for all of them. Big brands often employ distinctive colour schemes to ensure that they are instantly recognisable. Similarly, ordinary consumers tend to associate brands with colours very readily, simply because colours have a huge psychological impact and tend to create a lasting impression. It is therefore worth adopting a colour scheme that you want people to associate with your business and using it in all your printed media. If you’re unsure of which colours to use, try reading our blog post on the effects of different hues: The Power and Effect Of Colour!

2. Leverage the power of slogans

Slogans are incredibly powerful marketing tools: they are easy for customers to remember and can help to shape your brand identity. According to the company Corporate Media Services, slogans have the power to “stick in customers’ minds”. The best ones are “recognisable across the world”. By using the same slogans on all your printed advertising materials, you can create a strong associative link between those materials. What’s more, you can also reinforce your brand’s message. Checkout their article: The Power Of Slogans

3. Make sure your logo is prominently displayed

Ensuring that your business’s logo is displayed in a similar position on all your marketing materials is a great way to ensure that prospective customers associate all your printed advertisements with your brand.

4. Adopt a brand voice

We strongly recommend that you use the same style and tone of writing across your marketing materials. Whenever you incorporate a large amount of text into a piece of printed media, make sure that it is consistent with your pre-existing brand voice. This will help customers develop a clear sense of your brand identity as well as promoting cohesion.

5. Link to your other marketing channels

Printing can be used in conjunction with your other marketing channels to enhance their effectiveness. Ensure that you link your print media with social media handles and your business website, this will create a cohesive marketing strategy among all of your marketing and advertising channels (cross media marketing), which collectively will be more impactful at driving your brand and message than if each channel were carried out individually.

Here at PrintUK.com, we’re experts at printing high-quality branded marketing materials for business. By following the advice we’ve given in today’s blog post, you can launch a printed marketing campaign that is both cohesive and effective.

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Join the conversation! 2 Comments

  1. […] Getting people to rally behind a cause is easy when there’s a personal story they can relate to. Make sure your next event, show or exhibition is as successful as it can be, and print a booklet or leaflet that tells the story behind your cause or business. Giving some context or background help to add that human element and really makes a difference to how people relate to you. Need some help and information on how to run a successful print campaign?Checkout one of our previous blog articles to help you on your way: Crafting A Cohesive Print Marketing Campaign. […]

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  2. […] confident to pursue print marketing it’d be worth checking out one of our previous articles: Crafting A Cohesive Print Marketing Campaign Join an ever growing list of design agencies, SMEs, print buyers, local authorities and large […]

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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