As a business with many years of experience in graphic design, we understand the psychological effects of colour on prospective customers. As the blog ‘Art Therapy’ puts it, colours can “influence a person’s mental or physical state”.
Choosing the right colour to weave into your printed leaflets and other promotional print media is essential. Leaflet printing, flyers, brochure printing and even business cards have a powerful psychological impact on potential customers because they are more tactile and therefore elicit a more immediate response than other forms of media (such as online adverts or television). As such, the colour schemes you use in these forms of marketing media can make a huge difference to how consumers view your business and products. However, there’s no need to worry; it’s easier than you might think to pick the right colours for printed media.

Red: the colour of passion

Red is the most urgent, emotionally provocative colour in the spectrum. By using red in your printed leaflets and other printed media, you can grab readers’ attention and appeal to their emotions. As the website Colour Affects explains, the colour red “stimulates us and raises the pulse rate” : Psychological Properties Of Colours. Red is therefore the best colour to use if you are selling luxury goods or services and want to encourage customers to make a purchasing decision based on their desire to own that product or the feeling that they deserve it. The use of the colour red in your graphic design will help to put your printed media’s readers in touch with their emotions (including their desire to own your product) while simultaneously creating a sense of urgency that may help to encourage impulse buys.

Blue: the colour of reason

In contrast, you should consider using blue if you are selling practical or essential goods or services and wish to appeal to your prospective customers’ rational minds. This colour is the one to choose to demonstrate that it is in their best interests to purchase your products, because blue is a cool, calming colour that can help put your customers’ in a receptive frame of mind.

Green: the colour of nature

Finally, the colour green is commonly associated with nature and peace; it is therefore a very reassuring colour and should be used on your printed leaflets and other printed marketing media that advertise serious or high-cost products (such as high-end insurance). The use of this colour can subconsciously reassure customers that they are making the right choice by trusting your business.

Other colours

Other colours have subtler effects. For example, yellow is cheerful and may help prospective customers to associate your business with feelings of happiness and energy, whereas purple is often associated with luxury and can help cultivate a sense that your product is refined and a little decadent.

Choosing the right colour or combination of colours for your leaflets, brochures and other printed marketing material can affect how customers see you and your products. However, by following the guidelines we have provided here, you should be able to select colours that support your marketing strategy. If you want a more general overview of how to use colour in your promotional material, you can check out our previous blog post: How Colour Psychology Can Be Used To Successfully Promote Your Brand.

If you want to know even more, or if you’re ready to start your design and printing, get in touch with us at Print UK! We’re always ready to take on the challenge of designing and creating inventive, colourful printed media to help boost our customers sales and profits.

Advertisements

Join the conversation! 3 Comments

  1. […] One of the simplest and most effective ways to unify your printed leaflets, posters, brochure printing and business cards is to use the same colour scheme for all of them. Big brands often employ distinctive colour schemes to ensure that they are instantly recognisable. Similarly, ordinary consumers tend to associate brands with colours very readily, simply because colours have a huge psychological impact and tend to create a lasting impression. It is therefore worth adopting a colour scheme that you want people to associate with your business and using it in all your printed media. If you’re unsure of which colours to use, try reading our blog post on the effects of different hues: The Power and Effect Of Colour! […]

    Reply
  2. […] It is therefore worth adopting a colour scheme that you want people to associate with your business and using it in all your printed media. If you’re unsure of which colours to use, try reading our blog post on the effects of different hues: The Power and Effect Of Colour. […]

    Reply
  3. […] As the site Creative Blog they have a fantastic article: 12 Colours and the Emotions they Evoke, explains, colours can evoke different tones and moods, so it’s worth your time choosing a colour scheme that matches your brand. If you wish to evoke a calming and professional tone, you may wish to use soothing blues alongside dark, rich colours which hint at respectability. If you want to create a more exuberant aesthetic, consider using brighter colours such as yellows and reds. Check out one of our previous articles on: The Power and Effect Of Colour! […]

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

Category

Advertising, Branding, Business, Direct Mail, Graphic Design, Leaflets, London, Marketing, Online, Online Design, Printing, PrintUK.com, Sales, United Kingdom, Upload Your File, World

Tags

, , , , , , , , ,