With almost every business of every size from startup to large corporate now focusing their marketing campaigns online, some business owners find themselves asking if the time of leaflet printing and direct mail marketing is over.

The short answer is no. A recent estimation by the Direct Marketing Association showed that leaflet distribution produces up to £12,000,000 worth of business for the UK every week, and that’s just for larger businesses.
With a figure that large, and a potential market that big, can your business really afford to ignore the traditional method of producing a shiny printed leaflet and doing a local door to door drop?

Leaflet printing, distribution and marketing is still popular among small businesses in localised areas as it is a simple, cheap, targeted and brings in new customers which boosts sales and business growth. Checkout this great article from The Marketing Donut: The advantages of leafleting

If you’re already sold on leaflet printing and marketing but you’re wondering how to start, here are a few tips:

Commitment

Like any other form of marketing, if you’re going to invest in leaflet printing you’re going to need to be committed to it. This is a hugely effective marketing tool if you’re willing to invest time and money in it and develop a proper strategy. Think about local areas that you’d like to target which would positively grow your business, once you have narrowed these locations down think of how you can create a call to action for those potential customers i.e. A discount voucher or an invitation to an event etc… Remember you will likely be a local business to this target audience so use that to your advantage and promote buying locally. Checkout one of our previous articles to help you grow your business: The Power Of Print Marketing!
The numbers

If you want to hit a significant number of potential customers, you’re going to need to deal in big numbers and look professional. This is often where the services of a professional graphic designer and leaflet dropping company can pay dividends. Not only can they target a much larger geographical area than you can, but they’ll be organised as they do so, so you’ll know exactly where your information has gone. More often than not these companies can also supply you with reports of areas distributed to and tend to make helpful recommendations of where they would target next.

The design

Of course, design is important. You want to be eye catching and memorable, otherwise what’s the point? Here at PrintUK.com we provide high quality leaflet printing and professional graphic design tailor made to ensure you stand out from the competition. Whether you design your own leaflets using our state-of-the-art design system online or you use our in-house graphic designers, you’re sure of a leaflet which will be memorable and speaks highly and vocally of your business, selling your services and the quality work you do.

The next step

If you want to explore the difference that leaflet print marketing could make to your business, check out PrintUK.com , email us at hello@printuk.com or call us free on 0845 2993 923 for a bespoke print quote.

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Advertising, Branding, Business, Business Stationery, Direct Mail, Graphic Design, leaflet printing, Leaflets, London, Marketing, Online Design, Printing, PrintUK.com, Small Business Marketing, Startup, Uncategorized, United Kingdom, Upload Your File

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