It is the 21st century. At times it can feel like printed paper media is dead, and everything will be digital from now on. But, especially if you are involved in marketing for your business, it would be a mistake to discount printing so soon. Here are a few reasons why hard copies are still valuable and why you should keep hard copy printing in mind for your next marketing adventure!

1. Business card printing: Many online services have tried, but none have succeeded in replacing this classic networking tool and emblem of professionalism. As long as business people keep meeting in person, business card printing won’t go away!

2. Printed Flyers: The digital world is absolutely full of advertising and spam, but a printed flyer that someone can hold in their hand is much more tangible and likely to grab their attention. By handing out or posting flyers in the area around your business, you know you are targeting exactly the people you want to reach.

3. Corporate Letterheads: This is the ultimate mark of professional business communication. Letterhead printing and design is such a simple addition to make to your business stationery especially with the advent of letterhead templates and online design, but don’t underestimate its importance as it makes such a huge difference to how professional you look and how your business communications are perceived. It’s just not possible to replicate this effect with email!  Even in today’s world a printed letterhead has more influence than an email. Remember: the most important documents are still printed. Make your communication important!

4. Envelope printing. At the end of the day, you will still be sending at least some information to your customers through the post. You might want to ensure that they know the envelope that just dropped through the door is from you. Direct mail has proved to be an incredibly impactful, cost effective marketing medium that delivers results. It is arguably an underutilised marketing tool considering there are so many weird and wonderful ways to personalise your envelopes from colour, material, size and graphic design. Envelope printing is a great way to ensure that you are always promoting your business and increasing your brand awareness. Make your mail stylish and it will work for you.

5. Brochure printing. A striking impactful full colour printed brochure can provide your prospective customer with a detailed illustration of your business and your products/services. A well designed and written brochure will speak volumes about the quality of your product as well as enhancing the good name of your company. Whether you are posting your brochure out as a direct mailer or just handing it over in person, the recipient has a tactile product, in itself, to thumb through. A printed brochure is ideal for handing out at trade shows and exhibitions – there are only so many web addresses added into favourites on a Smart phone that will be returned to, yet that brochure in your client’s hand is instantly accessible and leaves a lasting reminder of your company.

6. Think of demographics, older generations may not have access to the latest digital technology but still want to buy your goods and services. By providing information in printed form they are often able to make direct contact themselves. If you are marketing to older customers, check out these tips on writing content and printing for the older generations to read: https://www.nia.nih.gov/health/publication/making-your-printed-health-materials-senior-friendly

7. People like printed material, it is a simple fact that even in this digital age, potential customers respond well to something physical they can touch, see, store or file.  Printed marketing media offers a chance to create an impact, act as a memory jogger and provide easily accessible information.  No need to trawl through hundreds of emails to get a telephone number when you’ve got a printed flyer, brochure etc… to hand. Check out this previous blog post for:  Top Marketing & Printing Tips for Small Business Growth

As you can see, there is a plethora of reasons why printed marketing materials are still as useful in the 21st century as they ever were. Get in touch to see what printed marketing materials can do for your next business marketing campaign!!

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Advertising, Branding, Business, Business Cards, Business Stationery, Direct Mail, Graphic Design, London, Marketing, Networking, Online, Online Design, Printing, PrintUK.com, Uncategorized, United Kingdom, Upload Your File, World

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