Flyer, Brochure & Poster Printing

Flyers, brochures and posters are all simple, affordable and effective ways to get the name of your small or medium sized business out there. If you can only afford to use one of these items, however, you might be wondering which is best suited to your needs.

Here we break down the main benefits of flyers, brochures and posters and what sorts of campaigns they are best suited to.

• Flyers

Flyer or leaflet printing and distribution are one of the oldest and most powerful tools in small region marketing. If you want to reach a large group of people in a relatively localised area i.e. London Oxford street is ideal for promoting your clothes shop and when it comes to flyers then there are few better ways to do it. A great video to have a look at is: How to use a Flyer for Marketing your small Business Or if you’re looking to make a big impact checkout our other blog post: 5 Ways to make your flyers stand out from the rest.

Ultimately Flyers are great for getting across a small amount of information to a specific target customer in a short space of time.

Best uses:

– Announcing the launch of a new shop, product or service
– Announcing the beginning of a sale or discount
– Promoting a local event, such as a gig, club night or jumble sale

• Brochures

Brochures design and printing require that bit more effort from your business, as you will need to come up with enough content related to your company to fill it. While flyers are handed out under the assumption some might be thrown away, brochures should be used more selectively, and are therefore best for targeting an audience already interested in your product or service.

Best uses:

– Offered in your showroom to those browsing your wares
– Sent via post or given in person as a follow up to an initial sales meeting
– Making up part of a larger direct mail package

Posters

Poster printing is great if you are looking for a low cost advertising campaign with a large reach and a long shelf life. Without the man-hours and legwork involved in flyering, you can get all the information regarding your company across to a very wide audience in a quick space of time with a few well-placed posters.
Checkout this link for lessons on how to market your poster: https://blog.kissmetrics.com/10-marketing-quotes/
Best uses

– As part of a long running campaign – a seasonal sale, a major new product, and so on
– Advertising a large scale event – a concert, a festival, a rally, or similar
– To spread an important message to the general public

A really good article to look at is: 7 Reasons to Consider Print for your ‘Non Traditional’ Content Strategy

If you want any help with your next print project get in touch with Print UK

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Join the conversation! 2 Comments

  1. […] Although the digital revolution has created the need to provide digital versions of your brochures, it is important not to neglect the printed booklet. Many people prefer having something physical to hold on to and read. Offering both printed and digital versions of your brochure lets your prospects choose how they would like to process your information. Whats the best way for me to market my SME? Brochures, Flyers or Posters? […]

    Reply
  2. […] The big canvas also gives your designers room to work, preventing the cramped results that many smaller brochures or flyers result in. But it all depends on what you are trying to achieve out of your marketing campaign, checkout one of our previous blog posts to help you decide which printed product you should be pursuing: What’s the best way to market my SME? Flyers, Brochures or Posters? […]

    Reply

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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