Flyer Printing

Whether your flyers are promoting a product, service or event, there is one thing that’s always important: standing out. Printing flyers and handing them out or mailing them is a marketing strategy with proven success, but it only works if your flyers are well designed and effective in appealing to the people you want to reach. If your flyers look boring, people are less likely to read them, and certainly less likely to take up whatever your flyer is offering.

Here are our five top tips for making flyers that will grab people’s attention:

1. Colour printing costs more than black and white, but when it comes to flyers, it’s totally worth it. Colourful flyers are much more eye-catching and colour printing gives you the opportunity to create a more individual design. You could also match the colour scheme with that of your website and logo. Here (http://www.creativebloq.com/design/flyer-912663) are some examples of cool, colourful flyer designs.

2. If you can afford it, get a professional designer, or a friend with creative skills, to design your flyer. A smart, stylish design gives a much better impression of your company, and means you will be taken seriously. To find a freelance designer, try an online work platform such as Elance (https://www.elance.com/l/uk-freelancers/) or Odesk (https://www.odesk.com/), if you can’t see what you’re after get in touch.

3. While your flyer needs to be informative, it doesn’t need to have too much detailed information. Instead, focus on the main points, and include a link to find out more. This means you can use a bigger, more noticeable font, and people won’t be put off by feeling there is too much to read.

4. It’s not just the visuals that need to be fun and engaging, the text needs to be too. Think of a creative way to present what you’re promoting, appropriate to the audience. This could be a witty pun, a cultural reference that will appeal to the right people, or a dramatic headline that will make the reader stop and think.

5. Something that always gets people’s attention is a special offer. If you’re offering a discount or free trial, for example, make sure this is really prominent and clearly shown on the flyer. Even though it’s the special offer that the person is initially interested in, they’re likely to read on and find out more about your company and what you do once you have their attention.

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Join the conversation! 3 Comments

  1. Reblogged this on Simply Easy to Grasp.

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  2. […] want more tips on how to make your leaflets stand-out from the crowd then checkout these articles: Five ways to make your flyers stand-out from the rest! Top 10 leaflet Design Tips – to help you design the best […]

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Graphic Design, Marketing, Printing

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