Multichannel marketing is a combination of both offline and online marketing. Ultimately, the goal of multichannel marketing is to drive sales, generate leads, or enhance brand recognition. Before you start any multichannel or omnichannel marketing campaign, you need to get your house in order. Make sure that your physical business is ready for customers, and […]

There are undoubtable arguments that can be made for and against the use of print in our technology and digitally driven world. Since the dawn of the internet and digitally based marketing and advertising activities, many companies have diverted their efforts from billboard, brochure and direct mail endeavours to a more online focus. Have they […]

As technology becomes more prevalent in our daily lives, multi-channel marketing is fast turning into a necessity for any business wanting to maximise their reach. Seamlessly blending your printed marketing materials, such as flyers, posters, and folded leaflets, with your online presence can be difficult – particularly for a small business. Follow these three key […]

The digital world dominates businesses and corporations, with most connections being made through social media or over e-mail. It’s easy to assume that business cards are redundant with the emergence of technology but this is not the case. The cards are a breath of fresh air from the cyber world and a physical object with […]

Did you know you’re 280 times more likely to climb Mount Everest than click on banner ad online? If you’re a start-up, that statistic should tell you that relying on online marketing alone isn’t a savvy choice. According to an article by Greg Sterling in Marketing Land, factor in the 40% of people who use […]

Surprisingly, yes there is a strong relationship between your business’s branding and your office stationery. Unfortunately however a number of businesses overlook the importance of stationery, who even bothers to look? That is where you are mistaken. A lot of the time business stationery can look dull, boring and far from eye catching giving off […]