Basically,  multi-channel marketing is a combination of both offline and online marketing. Ultimately, the goal of multichannel marketing is to drive sales, generate leads, or enhance brand recognition. Before you start any multichannel or omnichannel marketing campaign, you need to get your house in order. Make sure that your physical business is ready for customers, […]

Marketing your small business effectively has got to be something you pay close attention to if you’re going to experience the best possible growth. Fortunately, you don’t need a great deal of money or a dedicated marketing team to get your brand and your business out there, you need these top tips. Social Media Matters […]

Targeting customers is something all businesses want to do, but it particularly applies to any small business where you’re still in the process of developing your customer base. There’s no reason that you have to spend a lot of money, customer attention and approval is something you can’t buy. There are however things you can […]

When it comes to connecting with customers, existing or potential, direct mail is undoubtedly a great way to do so. Direct mail gets right into the homes of those you’re reaching out to and ensures you’ll get noticed. There are many types of direct mail to consider, so which one is best for you? 1. […]

PrintUK.com were featured on the BBC World News, Talking Business Programme where “BBC presenters, based in the world’s most dynamic cities, discuss with the most important and influential people from the world of business and finance, the key issues of the day”[1] On this programme we discussed how the Xerox paperless office has never come […]

You may think the days of print marketing are something of the past and yes the medium of printing has had to move over to make room for the rapid rise in digital marketing but it should not be neglected. Companies are beginning to realise the vast benefits of producing printed marketing materials, advertising their […]