Basically,  multi-channel marketing is a combination of both offline and online marketing. Ultimately, the goal of multichannel marketing is to drive sales, generate leads, or enhance brand recognition. Before you start any multichannel or omnichannel marketing campaign, you need to get your house in order. Make sure that your physical business is ready for customers, […]

If you know about digital printing and litho printing as intimately as we do, then you know that it is all about the ink. Taking the smallest details into account, like what colour of ink density to use or pantone spot colour, is essential when printing any important documents. The nitty-gritty matters to us because […]

Online businesses tend to focus their marketing efforts solely on online strategies and techniques, with many companies not giving much consideration to leaflet distribution and other print advertising approaches. In this post, we will explore the ways in which printed leaflets can benefit online businesses too… Reach people you may not have been able to […]

Networking events provide an opportunity for startups and small business owners to share their service or product with the world. You can create leads, get referrals, or find partners based on the type of event. Reaping these benefits, however, require tact and skill. Many budding entrepreneurs attend these meetings and end up feeling like it […]

Many would have you believe that print marketing is a dying art, but they couldn’t be more wrong. We know that many businesses are turning to social media or other digital methods to advertise their services, but you don’t have to follow them. Think about it – if other companies are foregoing print advertising, it […]

Small but perfectly formed, it’s easy to overlook the place of the humble business card in today’s technologically advanced world. The truth is, however, that the printed business card is a fantastic promotional tool for small businesses, and you should be carrying one with you everywhere you go. Here’s why. Opportunities are everywhere Meeting the […]

Whilst engrossed in this digital age the use of printed marketing materials is often overlooked. High quality printed marketing leaflets are one of these material elements. Sometimes branded as old fashioned and ineffective there are in fact many advantages of using leaflets to promote the products and services you offer. When designed and deployed effectively […]