Basically,  multi-channel marketing is a combination of both offline and online marketing. Ultimately, the goal of multichannel marketing is to drive sales, generate leads, or enhance brand recognition. Before you start any multichannel or omnichannel marketing campaign, you need to get your house in order. Make sure that your physical business is ready for customers, […]

We are only a few months into the year, but are you already becoming bored of the same four walls? Office interiors are usually not the most interesting, and as a place which is primarily for employees to immerse themselves in their work, maybe this is with good reason. But boardrooms, smaller offices and receptions […]

If you know about digital printing and litho printing as intimately as we do, then you know that it is all about the ink. Taking the smallest details into account, like what colour of ink density to use or pantone spot colour, is essential when printing any important documents. The nitty-gritty matters to us because […]

Small but perfectly formed, it’s easy to overlook the place of the humble business card in today’s technologically advanced world. The truth is, however, that the printed business card is a fantastic promotional tool for small businesses, and you should be carrying one with you everywhere you go. Here’s why. Opportunities are everywhere Meeting the […]

It’s easy to forget with the world growing increasingly dependent on the digital that there are still highly effective offline marketing tools that businesses can deploy, and the results might surprise you. With everyone’s head buried in a screen of some description, it’s easy to imagine the only way to reach them is through digital […]

As we’ve discussed in many previous blogs, print advertising is a very effective tool for promoting your business locally and nationally because it stands out, sticks in viewers’ minds and can reach a wide variety of different consumers in a cost-effective way. But did you know that print advertising can also be used in your […]

It may sound insignificant, but adding the little extra touches to your business cards, flyers or leaflets before printing really can make a difference. In a world where anyone can go on the internet and order business cards, printed flyers, posters, brochures, leaflets, letterheads and stationery, for everything from dog walking, to freelance singing, to […]