Basically,  multi-channel marketing is a combination of both offline and online marketing. Ultimately, the goal of multichannel marketing is to drive sales, generate leads, or enhance brand recognition. Before you start any multichannel or omnichannel marketing campaign, you need to get your house in order. Make sure that your physical business is ready for customers, […]

Start-ups and fledgeling companies looking to grow their brand sometimes try unlikely avenues, and some of the more hip, fun start-ups are going retro and publishing their very own print magazine and brochures. At Brandweek this year, the chief brand officer at Away said that her luggage company started publishing Here magazine after they noticed […]

The digital world dominates businesses and corporations, with most connections being made through social media or over e-mail. It’s easy to assume that business cards are redundant with the emergence of technology but this is not the case. The cards are a breath of fresh air from the cyber world and a physical object with […]

Business cards are essential tools for small business owners and upcoming professionals. They help you network and provide prospective clients and contacts with a convenient, portable reminder of you. The website AZCentral states that “a business card can be critical to the development of your small business” . However, business cards are much smaller than […]

Networking events provide an opportunity for startups and small business owners to share their service or product with the world. You can create leads, get referrals, or find partners based on the type of event. Reaping these benefits, however, require tact and skill. Many budding entrepreneurs attend these meetings and end up feeling like it […]

Small but perfectly formed, it’s easy to overlook the place of the humble business card in today’s technologically advanced world. The truth is, however, that the printed business card is a fantastic promotional tool for small businesses, and you should be carrying one with you everywhere you go. Here’s why. Opportunities are everywhere Meeting the […]

  Did you know that business cards date back to England in the 17th Century? They were used “to advertise a person’s trade and provide a map to a person’s place of business” Of course, business cards have come a long way since the 17th Century. Today, they don’t just feature the name of someone’s […]