If you know about digital printing and litho printing as intimately as we do, then you know that it is all about the ink. Taking the smallest details into account, like what colour of ink density to use or pantone spot colour, is essential when printing any important documents. The nitty-gritty matters to us because […]

The internet is growing ever more popular by the day, and becoming a bigger and bigger part of our lives. Even so, physical marketing is still highly effective for all businesses. Actually, direct mail is the third most popular advertising medium for UK businesses. So, it is worth investing in – but how do you […]

As technology becomes more prevalent in our daily lives, multi-channel marketing is fast turning into a necessity for any business wanting to maximise their reach. Seamlessly blending your printed marketing materials, such as flyers, posters, and folded leaflets, with your online presence can be difficult – particularly for a small business. Follow these three key […]

Leaflets are one of the most potent direct marketing tactics in 2019. While email marketing can represent the ‘hit and hope’ nature of digital activities, passing a leaflet to your audience ensures that you are engaging directly with them, and that can make all the difference. So how do you go about making sure your […]

Small business owners are continually limited by tight budgets when it comes to business operational requirements, particularly for activities like marketing. That’s the reason print is such a great tool for marketing and sales purposes. It can be difficult to plan promotional activities when funds are limited, so opting to market your business within your […]

With a new year beginning, your mind should be on your marketing materials. You need to make sure that your online and offline presence is up to date, with the right information for 2019 included on all print and web advertising. Resolve to update your marketing, and get your business ready for the year ahead. […]

We live in an increasingly digital world, but offline marketing is still both popular and effective for any small business looking to make its mark. As with all things, however, there are key mistakes many businesses make that damage the effectiveness of their offline marketing efforts. Here are three of the main mistakes you need […]