Multichannel marketing is a combination of both offline and online marketing. Ultimately, the goal of multichannel marketing is to drive sales, generate leads, or enhance brand recognition. Before you start any multichannel or omnichannel marketing campaign, you need to get your house in order. Make sure that your physical business is ready for customers, and […]

Over the years, companies have gotten more creative and diverse when it comes to capturing their target audiences. Today’s era of social media marketing and online campaigns mean that businesses are never out of options when it comes to pushing their brand into the spotlight. But while digital marketing  generates its fair share of business, it’s […]

There are undoubtable arguments that can be made for and against the use of print in our technology and digitally driven world. Since the dawn of the internet and digitally based marketing and advertising activities, many companies have diverted their efforts from billboard, brochure and direct mail endeavours to a more online focus. Have they […]

Graphic design companies have long provided services that are in popular demand. These businesses are responsible for everything from magazine design, to logo creation, to billboard design and much, much more. In this post, we will take a look at everything you need to know about using a graphic design company. What can you expect […]

Looking for some killer marketing tips to transform the success of your small business? Read on… 1. Modern marketing is about listening, not talking Traditional marketing boils down to “shout the loudest, with the most attractive offers”. But in an online world, where your audience has their attention pulled in a thousand directions every day, […]

How do you let a printer know exactly what you want? Whether you are hoping to turn around business cards, publicity flyers or stationery printing for your business, you can’t afford to get it wrong. This handy checklist will help you think before you brief. Save and use it each time. 1. Briefing and design […]

Business cards are a core element of business marketing. They have stood the test of time, even as email addresses and websites have become such important marketing tools. But why is this? What do business cards bring to the table that digital alternatives don’t? The Personal Touch A mutual exchange of business cards is a […]