Multichannel marketing is a combination of both offline and online marketing. Ultimately, the goal of multichannel marketing is to drive sales, generate leads, or enhance brand recognition. Before you start any multichannel or omnichannel marketing campaign, you need to get your house in order. Make sure that your physical business is ready for customers, and […]

Many marketers greatly underestimate the value that graphic design can bring to a business. Compelling online and offline design elements and a creative logo might not be your highest priority, but investing in these will certainly encourage your buyers and give you more credibility. Graphic design plays an important role when it comes to standing […]

There are undoubtable arguments that can be made for and against the use of print in our technology and digitally driven world. Since the dawn of the internet and digitally based marketing and advertising activities, many companies have diverted their efforts from billboard, brochure and direct mail endeavours to a more online focus. Have they […]

Looking for some killer marketing tips to transform the success of your small business? Read on… 1. Modern marketing is about listening, not talking Traditional marketing boils down to “shout the loudest, with the most attractive offers”. But in an online world, where your audience has their attention pulled in a thousand directions every day, […]

Digital marketing is growing every single day. But, not every part of business needs to be fully taken over by technology. Print advertising is still here, and it’s here to stay. Here are the top three reasons why you might want to consider a print marketing campaign for your business. 1. It’s trusted The key […]

It’s now easier than ever to design and print your own personalised business promotional materials. Cheap printing of leaflets, brochures, posters, business cards, etc, means that all businesses have the ability to promote their brand.  But, when designing your printed promotional materials, it’s essential you ensure you display unified branding. What is unified branding? Unified […]

The dominance of the internet nowadays is something that simply cannot be ignored. If companies are to be successful, they need to have an effective website and a strong online presence. Nevertheless, do not make the mistake of believing this means you should ignore other forms of marketing. The services that are offered by a […]