If you know about digital printing and litho printing as intimately as we do, then you know that it is all about the ink. Taking the smallest details into account, like what colour of ink density to use or pantone spot colour, is essential when printing any important documents. The nitty-gritty matters to us because […]

Targeting customers is something all businesses want to do, but it particularly applies to any small business where you’re still in the process of developing your customer base. There’s no reason that you have to spend a lot of money, customer attention and approval is something you can’t buy. There are however things you can […]

Printed marketing materials such as flyers, posters, brochures and leaflets can help to give your business an edge. Despite their immense marketing power, printed materials aren’t used as commonly as televised, radio and online adverts. As a result, they stand out and have the potential to grab consumers’ attention. However, you can’t rely entirely on […]

Conferences, exhibitions, networking events and similar are great places to meet people who work in the same industry or sector as you. Many businesses do not realise the number of opportunities which come from meeting other like-minded industry professionals. These individuals might become your clients or may end up working with you in some capacity. […]

Despite the advances in social media and digital influences which affect businesses globally, print marketing remains an essential element of marketing endeavors. You probably think its “old fashioned” or out of date but be assured this is not the case. Marketing is the lifeblood of any start up but it’s easier to achieve than it […]

All marketing campaigns have the same simple goals; find customers, get sales and make money. Making a good ROI (Return on Investment) is essential, and below we have four ways that you can maximise your ROI, for campaign success with printed marketing. 1. Target the right people Making sure that you hit the right target […]

When it comes to connecting with customers, existing or potential, direct mail is undoubtedly a great way to do so. Direct mail gets right into the homes of those you’re reaching out to and ensures you’ll get noticed. There are many types of direct mail to consider, so which one is best for you? 1. […]