Your business brochure should extol the benefits of your business, promote your products, and sell your services. It can be handed out at expos and exhibitions, delivered to individuals and businesses that form part of your target market, and they can accompany invoices and other communication to upsell or cross-sell your other products and services. […]

Looking for some killer marketing tips to transform the success of your small business? Read on… 1. Modern marketing is about listening, not talking Traditional marketing boils down to “shout the loudest, with the most attractive offers”. But in an online world, where your audience has their attention pulled in a thousand directions every day, […]

If you know about digital printing and litho printing as intimately as we do, then you know that it is all about the ink. Taking the smallest details into account, like what colour of ink density to use or pantone spot colour, is essential when printing any important documents. The nitty-gritty matters to us because […]

Targeting customers is something all businesses want to do, but it particularly applies to any small business where you’re still in the process of developing your customer base. There’s no reason that you have to spend a lot of money, customer attention and approval is something you can’t buy. There are however things you can […]

Printed marketing materials such as flyers, posters, brochures and leaflets can help to give your business an edge. Despite their immense marketing power, printed materials aren’t used as commonly as televised, radio and online adverts. As a result, they stand out and have the potential to grab consumers’ attention. However, you can’t rely entirely on […]

Conferences, exhibitions, networking events and similar are great places to meet people who work in the same industry or sector as you. Many businesses do not realise the number of opportunities which come from meeting other like-minded industry professionals. These individuals might become your clients or may end up working with you in some capacity. […]

Despite the advances in social media and digital influences which affect businesses globally, print marketing remains an essential element of marketing endeavors. You probably think its “old fashioned” or out of date but be assured this is not the case. Marketing is the lifeblood of any start up but it’s easier to achieve than it […]