Multichannel marketing is a combination of both offline and online marketing. Ultimately, the goal of multichannel marketing is to drive sales, generate leads, or enhance brand recognition. Before you start any multichannel or omnichannel marketing campaign, you need to get your house in order. Make sure that your physical business is ready for customers, and […]

There are undoubtable arguments that can be made for and against the use of print in our technology and digitally driven world. Since the dawn of the internet and digitally based marketing and advertising activities, many companies have diverted their efforts from billboard, brochure and direct mail endeavours to a more online focus. Have they […]

If you have recently set up a new business, then it is an exciting and busy time. As a new entrepreneur entering the business world, there is a lot to take on board and get done. One of the most important things to think about is how you will go about effectively marketing your new […]

If you know about digital printing and litho printing as intimately as we do, then you know that it is all about the ink. Taking the smallest details into account, like what colour of ink density to use or pantone spot colour, is essential when printing any important documents. The nitty-gritty matters to us because […]

The internet is growing ever more popular by the day, and becoming a bigger and bigger part of our lives. Even so, physical marketing is still highly effective for all businesses. Actually, direct mail is the third most popular advertising medium for UK businesses. So, it is worth investing in – but how do you […]

No matter whether you are planning to invest in business cards, leaflets, or any other type of printing product, it is imperative to have a plan in place to ensure your campaign is as effective as possible. Keeping that in mind, read on for some top tips… Putting a distribution plan in place Designing your […]

Small business owners are continually limited by tight budgets when it comes to business operational requirements, particularly for activities like marketing. That’s the reason print is such a great tool for marketing and sales purposes. It can be difficult to plan promotional activities when funds are limited, so opting to market your business within your […]