Your business brochure should extol the benefits of your business, promote your products, and sell your services. It can be handed out at expos and exhibitions, delivered to individuals and businesses that form part of your target market, and they can accompany invoices and other communication to upsell or cross-sell your other products and services. […]

Basically,  multi-channel marketing is a combination of both offline and online marketing. Ultimately, the goal of multichannel marketing is to drive sales, generate leads, or enhance brand recognition. Before you start any multichannel or omnichannel marketing campaign, you need to get your house in order. Make sure that your physical business is ready for customers, […]

We are only a few months into the year, but are you already becoming bored of the same four walls? Office interiors are usually not the most interesting, and as a place which is primarily for employees to immerse themselves in their work, maybe this is with good reason. But boardrooms, smaller offices and receptions […]

Multichannel marketing is a combination of both offline and online marketing. Ultimately, the goal of multichannel marketing is to drive sales, generate leads, or enhance brand recognition. Before you start any multichannel or omnichannel marketing campaign, you need to get your house in order. Make sure that your physical business is ready for customers, and […]

Many marketers greatly underestimate the value that graphic design can bring to a business. Compelling online and offline design elements and a creative logo might not be your highest priority, but investing in these will certainly encourage your buyers and give you more credibility. Graphic design plays an important role when it comes to standing […]

Over the years, companies have gotten more creative and diverse when it comes to capturing their target audiences. Today’s era of social media marketing and online campaigns mean that businesses are never out of options when it comes to pushing their brand into the spotlight. But while digital marketing  generates its fair share of business, it’s […]

Printing and design can have a drastic effect on your business’s brand, and one key element you should bear in mind is colour. Just like a brand name or slogan, colour has the ability to trigger emotion, memory and feeling all at once. High-quality graphic design is all about getting the colours right and knowing […]