Do you work as an entertainer? You might be a musician, an actor, a street performer or even a parlour magician. Whatever type of entertainment you offer, you may not consider yourself a businessperson. After all, you do what you do because you love to amaze and delight people, not because you want to develop […]

When it comes to the printed materials your business relies on, from the envelopes and letterheads you send out to the internal documents you use, it’s so important to ensure the print you’re using is high quality. You can use print marketing to communicate with your clients, customers, suppliers and staff and to market your […]

Great graphic design should be impactful, clear and consistent to carry your brand message across all of the different channels and platforms it’s seen on. Graphic design can help to define your logo, which is so much more than an image, and is a precise depiction of key messages about your business. It can help […]

Marketing is important for any business, big or small, serious or fun. Often, the prospect of having to market can be quite daunting. There are so many new, modern ways to advertise, including Google ads, social media, email marketing… not to mention the jargon that comes with it (PPC, SEO etc.). The great news is, […]

Print marketing is still one of the most effective marketing methods you can use to reach out to customers, highlighting the products and services your business offers, helping to increase awareness and ultimately boost sales. It’s crucial that on top of all your offline, print, PR and event marketing, you combine your activity with online […]

Marketing a business is crucial to increase awareness of the product or service you offer, to attract new customers and establish yourself in your market, to beat your competition. For SME’s, it can feel overwhelming when you’re trying to promote your company against all the other businesses out there, often on a much smaller budget. […]

One important element in the graphic design of your company marketing literature and website is the font that you choose. Here are some tips on how to select the right font for your business. Why font matters The style of font that you choose should reflect the image of your business that you want to […]