Did you know you’re 280 times more likely to climb Mount Everest than click on banner ad online? If you’re a start-up, that statistic should tell you that relying on online marketing alone isn’t a savvy choice. According to an article by Greg Sterling in Marketing Land, factor in the 40% of people who use […]

The pop up shop has become a welcome addition to the high street. With so many small businesses struggling to get noticed, a physical presence and their very own shop can seem like a distant dream. Pop up shops are great for testing the water, introducing your products to new customers and trying out a […]

Printed marketing materials such as flyers, posters, brochures and leaflets can help to give your business an edge. Despite their immense marketing power, printed materials aren’t used as commonly as televised, radio and online adverts. As a result, they stand out and have the potential to grab consumers’ attention. However, you can’t rely entirely on […]

Flyers are an incredibly effective and cost-efficient way of marketing almost any business, particularly on the local level. They can be distributed easily in any location and are affordable to print, meaning that you can use them to achieve your marketing goals even if you’re on a tight budget. What’s more, because they are a […]

Online now dominates the marketing industry – Google and Facebook, commonly seen as tech giants, rake in a huge slice of global marketing spend. But that doesn’t mean you have to focus entirely on digital marketing. There are still some “old fashioned” marketing techniques that work just as well. Let’s consider a few. 1. Business […]

Conferences, exhibitions, networking events and similar are great places to meet people who work in the same industry or sector as you. Many businesses do not realise the number of opportunities which come from meeting other like-minded industry professionals. These individuals might become your clients or may end up working with you in some capacity. […]

Direct mail printing is still a popular form of marketing, despite the growth of other forms of marketing, such as email campaigns or online ads. There is still a place for direct mail marketing campaigns for B2B or B2C companies, as prospects and customers appreciate the tangible and familiar format of mail, so there are […]