Multichannel marketing is a combination of both offline and online marketing. Ultimately, the goal of multichannel marketing is to drive sales, generate leads, or enhance brand recognition. Before you start any multichannel or omnichannel marketing campaign, you need to get your house in order. Make sure that your physical business is ready for customers, and […]

Many marketers greatly underestimate the value that graphic design can bring to a business. Compelling online and offline design elements and a creative logo might not be your highest priority, but investing in these will certainly encourage your buyers and give you more credibility. Graphic design plays an important role when it comes to standing […]

Over the years, companies have gotten more creative and diverse when it comes to capturing their target audiences. Today’s era of social media marketing and online campaigns mean that businesses are never out of options when it comes to pushing their brand into the spotlight. But while digital marketing  generates its fair share of business, it’s […]

Printing and design can have a drastic effect on your business’s brand, and one key element you should bear in mind is colour. Just like a brand name or slogan, colour has the ability to trigger emotion, memory and feeling all at once. High-quality graphic design is all about getting the colours right and knowing […]

There are undoubtable arguments that can be made for and against the use of print in our technology and digitally driven world. Since the dawn of the internet and digitally based marketing and advertising activities, many companies have diverted their efforts from billboard, brochure and direct mail endeavours to a more online focus. Have they […]

People are living increasingly more digital lives. They value the convenience, affordability, and accessibility of doing things online – and printing is no different. Online printing specialists offer compelling services for both private and business customers. One of the main reasons to choose an online printing service is the price. But cheap printing doesn’t mean […]

Looking for some killer marketing tips to transform the success of your small business? Read on… 1. Modern marketing is about listening, not talking Traditional marketing boils down to “shout the loudest, with the most attractive offers”. But in an online world, where your audience has their attention pulled in a thousand directions every day, […]