Multichannel marketing is a combination of both offline and online marketing. Ultimately, the goal of multichannel marketing is to drive sales, generate leads, or enhance brand recognition. Before you start any multichannel or omnichannel marketing campaign, you need to get your house in order. Make sure that your physical business is ready for customers, and […]

There are undoubtable arguments that can be made for and against the use of print in our technology and digitally driven world. Since the dawn of the internet and digitally based marketing and advertising activities, many companies have diverted their efforts from billboard, brochure and direct mail endeavours to a more online focus. Have they […]

If you have customer-facing offices or have potential clients visiting your business premises, it’s important that they get a good impression of your work space. And it’s even better if your work space is also beautifully decorated to match your business branding. What you might not know is that, rather than going the conventional route […]

With a new year beginning, your mind should be on your marketing materials. You need to make sure that your online and offline presence is up to date, with the right information for 2019 included on all print and web advertising. Resolve to update your marketing, and get your business ready for the year ahead. […]

You might hear about the ‘digital era’ in which we live on a daily basis, and while today’s communication world is almost unrecognisable to that of 50 years ago, there are some things which have stood the test of time. Email marketing is now a readily used strategy in the business communication toolbox – but […]

Every small business should understand the importance of high-quality printing, even in the digital age. For small businesses who want to save time and money, templates are a common solution that offers reliable results. There’s nothing wrong with templates, they work beautifully, but there is an extra level of prestige that comes with bespoke printing, […]