Multichannel marketing is a combination of both offline and online marketing. Ultimately, the goal of multichannel marketing is to drive sales, generate leads, or enhance brand recognition. Before you start any multichannel or omnichannel marketing campaign, you need to get your house in order. Make sure that your physical business is ready for customers, and […]

Many marketers greatly underestimate the value that graphic design can bring to a business. Compelling online and offline design elements and a creative logo might not be your highest priority, but investing in these will certainly encourage your buyers and give you more credibility. Graphic design plays an important role when it comes to standing […]

Over the years, companies have gotten more creative and diverse when it comes to capturing their target audiences. Today’s era of social media marketing and online campaigns mean that businesses are never out of options when it comes to pushing their brand into the spotlight. But while digital marketing  generates its fair share of business, it’s […]

Printing and design can have a drastic effect on your business’s brand, and one key element you should bear in mind is colour. Just like a brand name or slogan, colour has the ability to trigger emotion, memory and feeling all at once. High-quality graphic design is all about getting the colours right and knowing […]

There are undoubtable arguments that can be made for and against the use of print in our technology and digitally driven world. Since the dawn of the internet and digitally based marketing and advertising activities, many companies have diverted their efforts from billboard, brochure and direct mail endeavours to a more online focus. Have they […]

Business cards are a core element of business marketing. They have stood the test of time, even as email addresses and websites have become such important marketing tools. But why is this? What do business cards bring to the table that digital alternatives don’t? The Personal Touch A mutual exchange of business cards is a […]

The internet is growing ever more popular by the day, and becoming a bigger and bigger part of our lives. Even so, physical marketing is still highly effective for all businesses. Actually, direct mail is the third most popular advertising medium for UK businesses. So, it is worth investing in – but how do you […]