Looking for some killer marketing tips to transform the success of your small business? Read on… 1. Modern marketing is about listening, not talking Traditional marketing boils down to “shout the loudest, with the most attractive offers”. But in an online world, where your audience has their attention pulled in a thousand directions every day, […]

If you have recently set up a new business, then it is an exciting and busy time. As a new entrepreneur entering the business world, there is a lot to take on board and get done. One of the most important things to think about is how you will go about effectively marketing your new […]

Digital marketing is growing every single day. But, not every part of business needs to be fully taken over by technology. Print advertising is still here, and it’s here to stay. Here are the top three reasons why you might want to consider a print marketing campaign for your business. 1. It’s trusted The key […]

If you know about digital printing and litho printing as intimately as we do, then you know that it is all about the ink. Taking the smallest details into account, like what colour of ink density to use or pantone spot colour, is essential when printing any important documents. The nitty-gritty matters to us because […]

How do you let a printer know exactly what you want? Whether you are hoping to turn around business cards, publicity flyers or stationery printing for your business, you can’t afford to get it wrong. This handy checklist will help you think before you brief. Save and use it each time. 1. Briefing and design […]

Business cards are a core element of business marketing. They have stood the test of time, even as email addresses and websites have become such important marketing tools. But why is this? What do business cards bring to the table that digital alternatives don’t? The Personal Touch A mutual exchange of business cards is a […]