You may have heard of these new things called ‘having an online presence’, ‘social media marketing mix’, and the like. Apparently, some businesses use them quite effectively. We’re not being facetious here; just offering a gentle reminder that some folk think that anything new must immediately replace the tried and tested, abandoning ideas and methods […]

Direct mail marketing campaigns “build brand loyalty” and can “test consumer responses” to your products or services. Printed envelopes are a great tool for increasing the efficacy of your direct marketing campaign. They are very eye-catching, which means recipients are likely to notice them and open them. It’s easy for consumers to ignore or overlook […]

When you create online content for marketing, using search engine optimisation techniques is very important. According to the website reliablesoft.net (link at the bottom), SEO is vital for websites because it empowers them to “improve their search engine rankings”. It helps customers find the websites they need by making sure they include relevant keywords and […]

Your logo is your company’s number one visual asset, which is why the look and feel needs to stay consistent across all your branding. That’s why you need to set some basic rules on colour, typography, tone and layout. What’s a style guide and why do I need one? How do people remember and identify […]

Printing and print marketing is a highly effective way to market your start-up business. Below we’ve listed out some of the best ways you can increase brand awareness and sales through printed marketing materials. Network If you’ve just established a start-up business one of the key challenges you will face is a lack of awareness […]

Three seconds. That’s how long the average consumer looks at printed leaflets or flyers before making a snap judgement. Not long, is it? So the personality of your brand, the purpose of the leaflet, and the benefit to the customer needs to be ultra clear. Here’s how to make your leaflet design more compelling and […]