More and more people are taking the self-employment route these days. However, the key to succeeding the small and micro-business route is to ensure you avoid making some of the most common marketing mistakes. Here are some of the small business pitfalls to watch out for: Not actually planning your marketing Promoting a small business […]

Print marketing is still considered one the most effective ways to promote your business, highlighting your product or service to both existing and target customers. To ensure your print marketing is kept up to date and promotes your business in the most positive light, we’ve listed out some of the most popular trends in commercial […]

Printed adverts can be used in conjunction with websites and online marketing in order to reach the maximum number of potential customers. However, if you’ve only advertised online before, translating your online brand to printed media may be a little tricky. After all, printed advertisements are intrinsically different to websites and online marketing tools. Here […]

We are well and truly living in the digital age, where all business seems to be done through a mobile phone, tablet or a laptop. Times have never been more impersonal, and yet the importance of building contacts remains as important as ever. Nobody’s personality will shine through in an email or a tweet. Face-to-face […]

You’d think that veterinary practices are one business that can’t fail to thrive; after all, people’s pets get sick on a regular basis. It’s not easy starting a new practice, but there are some simple strategies and ideas you can implement to quickly and effectively promote your new medical practice. Website It’s really important that […]

Nowadays, it’s fairly normal for consumers to order products and services online. But what can you do if you need to get customers into your physical premises instead of onto your website? There are certain forms of marketing and salesmanship that can only take place in physical spaces, so it’s sometimes necessary to draw prospective […]