Nowadays it’s easy to assume that digital marketing is the best way to promote your business. After all, why spend money on print marketing when you can market your business for free through Facebook and Instagram? It may be exceptionally easy to write a tweet or send out an email newsletter, but it isn’t always the right answer.

Any good business owner or marketeer will still see the value in print marketing and know exactly why we should still be using it. Print marketing can be a really powerful way to reach your audience and get your business’s message out there.

So why is print marketing so important?

Something you can hold

People respond well to printed materials such as flyers, printed brochures or business cards, amongst other things. Printed materials are tangible, your audience can physically hold them and really take their time to read them. It’s likely they will hang onto your printed materials for a long time, and therefore go back to them and read them more than once. Brochure printing, for example is a fantastic way of introducing you customers to a new product or service whilst also enticing them to keep a hold of the brochure for future reference. This is very different from an email newsletter which might get scanned quickly and then deleted.

Something you can trust

There is something about print marketing that instils a sense of trust in its audience. Printed marketing materials such as business card printing or brochure printing give the impression of professionalism and the idea of a company that you can trust. This is especially true when compared with digital marketing, as we are living in a world where people are becoming more and more suspicious of emails and aware of online scams.

Not everyone uses the internet

Despite the fact we live in a highly digital world, there are still those among us who don’t care for the internet. By only using digital marketing tactics, you run the risk of missing a whole group of people who won’t see your online marketing. Using print alongside your digital marketing will ensure that you reach the widest audience possible.

Helps you stand out

Nowadays, a lot of companies assume that print marketing isn’t worth pursuing and have stopped using it. By making sure you include printed materials in your marketing strategy, you will gain the competitive edge and stand out amongst those companies who don’t use it.

For top quality print products, including flyers, business cards and leaflets, check out PrinkUK.com today.

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Advertising, Branding, Brochure Design, Brochure Printing, Brochures, Business, Business Stationery, Letterhead, London, Marketing, Networking, Online, Online Design, Print Design, Printing, PrintUK.com, Products, Sale, Sales, Small Business Marketing, Startup, Uncategorized, Upload Your File

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