Multichannel marketing is a combination of both offline and online marketing. Ultimately, the goal of multichannel marketing is to drive sales, generate leads, or enhance brand recognition.
Before you start any multichannel or omnichannel marketing campaign, you need to get your house in order. Make sure that your physical business is ready for customers, and make sure that your website, blog, and social media profiles are established and carefully managed. You should also set up analytics so that you can monitor performance and results.
Basic Multichannel Promotions
Many businesses already combine marketing channels. Email marketing campaigns might include a link to a sales page on a website, or a social media link to encourage engagement from potential customers. Some businesses even combine online and offline marketing. The email campaign might include a phone number for a sales line or even a voucher or discount code that can be redeemed in store. Your business might be running this type of campaign without really knowing that it is multichannel marketing.
Generate digital contacts through physical contact
Incorporate your digital contact details into your leaflets, business cards, brochures, and other physical documents. You can also include social media links, consider adding QR codes that are easy and convenient to scan, and include these documents in your direct mail campaign, or even when you attend or host seminars, expos, and other events. Brochure printing is a fantastic way of creating tactile and engaging marketing content.
Use digital results to drive physical marketing
Use your website analytics and social media results to drive physical marketing campaigns. If you have a particular blog post that has generated thousands of enquiries, consider converting this into newspaper, magazine, or direct mail marketing material. You can even ask your social media users which images or what content they value the most when you publish it.
Similarly, you can offer discounts to social media users that quote a specific code or print off a voucher from your social media account, and present it in store for a discount, giving you a clearer picture of whether your online advertising is driving physical sales.
There are many ways that you can combine online and offline marketing that go beyond printing email addresses on business cards, and some of the most successful marketing campaigns are those that combine multiple channels. For all your brochure printing requirements visit our website or give us a call. Research, experiment, test, and optimise results for ongoing sales and lead generation results.
PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality.
We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer.
We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%.
By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings.
We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products.
Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts.
For more details and insight into our business you can visit our website at: www.PrintUK.com
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