Over the years, companies have gotten more creative and diverse when it comes to capturing their target audiences. Today’s era of social media marketing and online campaigns mean that businesses are never out of options when it comes to pushing their brand into the spotlight. But while digital marketing  generates its fair share of business, it’s important to also remember one old, yet golden marketing practice to further your business goals – using printed promotional products.

Promotional products are used by both large enterprises and small businesses as a quick and easy marketing solution. Many of these marketers lean towards giving away items that are small and can be used daily. However, professional marketers in the game focus more on designing printed items that not only catch consumer interest, but are also useful and have a long life. So, why exactly should you consider using this marketing technique? Here are the three main reasons why promotional products are important for your business.

1. Effective Marketing

Promotional products keep your brand name fresh in the eyes of consumers. This helps you build brand familiarity among different groups of potential customers.

Stationery printing is a popular way to get the word out about your business. Printed material such as flyers, leaflets, notepads and other small items give people something tangible to associate your brand with. And since most manufacturers provide promotional merchandise for mass distribution, they can be bought at a low price. Pens, rulers and calendars are all cost-effective products that can be given away at little cost to your business. Notepad printing is a very popular cost effective choice as they are incredibly useful and have longevity as marketing tools. Mugs are also a particularly effective promotional product – they create a lasting impact on the recipients and encourage them to make purchases from you.

2. Establish Brand Name

Seeing your business logo on promotional products reminds people of your products and services. This helps your brand to be recognised anywhere and builds up the trust that people have in your business. Giving away useful items that have a long life ensures that people will see your brand name more often, prompting them to try your products the next time they need something.

The products that you give away can also act as a business cards to draw in new customers, such as printed notepads . Having your contact information on handy promotional products can spark interest in the minds of potential buyers, rewarding you with a string of customers that you would otherwise have missed.

3. Improve customer loyalty

Many marketers routinely give away quality promotional items to their frequent customers. This helps them to build up a strong base of consistent customers who will always stay true to the company.

Satisfy your buyers and grow your customer base with the best printers in the business. At PrintUK.com, we offer you the best printing solutions that will have your promotional products shining over any other. Our range of high-quality printing services ensures that every promotional item you create offers quality and excellent value to your recipients.


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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923


Advertising, Branding, Business, Business Stationery, Graphic Design, Letterhead, London, Marketing, Networking, Online, Online Design, Print Design, Printing, PrintUK.com, Products, Small Business Marketing, Uncategorized, United Kingdom


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