Digital marketing is growing every single day. But, not every part of business needs to be fully taken over by technology.
Print advertising is still here, and it’s here to stay.
Here are the top three reasons why you might want to consider a print marketing campaign for your business.
1. It’s trusted
The key to converting customers is to get them to trust your business. Print advertising is a fantastic way to do this – particularly if they feature a professional design.
In fact, a recent MarketingSherpa found that 82% of users trust print advertising when making a purchase decision – making them the most trusted form of advertising.
2. They last longer
Don’t get us wrong, online advertising is a great tool. It expands your reach and can help connect you with users at exactly the right time.
The downside? They’re temporary. As soon as someone clicks away from the ad they may never see it again – which means you’ve got seconds to make an impact.
However, print advertising doesn’t go anywhere.
If you give your customers a leaflet or mail them a brochure, they’ll be able to see your message for as long as your marketing stays with them. Brochure printing is a fantastic way of engaging with your customers and also being a tangible item for them to refer back to thus keeping your business front of mind.
3. They bring results
The main reason why print marketing isn’t dead? It still delivers results.
It’s perfect for targeting local customers, giving them something real and tangible that they can hold and interact with.
What’s more, customers prefer print marketing campaigns as 73% of people said that they prefer direct mail as an advertising method.
But a lot of small businesses aren’t doing it and are just focusing on online advertising. This is how you get ahead. Brochure printing is becoming increasingly more common in business spheres due to their effectiveness, its safe to say they shouldn’t be overlooked.
After all, if you’re the only letter in your mailbox then you’re already winning the competition.
Plan your external marketing campaign today
At PrintUK.com, we combine graphic design with high-quality printing to deliver the best for your campaigns.
Ready to get started? Get in touch with our team today.
PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality.
We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer.
We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%.
By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings.
We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products.
Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts.
For more details and insight into our business you can visit our website at: www.PrintUK.com
If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923