As technology becomes more prevalent in our daily lives, multi-channel marketing is fast turning into a necessity for any business wanting to maximise their reach. Seamlessly blending your printed marketing materials, such as flyers, posters, and folded leaflets, with your online presence can be difficult – particularly for a small business.
Follow these three key steps to ensure multi-channel marketing success.
Step 1 – Know your goal
Multi-channel marketing is a solution that can help you achieve a number of outcomes. Understand as early as possible what you’re hoping to achieve, so you can target your efforts more effectively. For example – are you looking to drive sales? Increase your brand awareness? Or promote a specific product/service?
It’s also important to know your audience. Understand as much as possible about who your intended audience is, what they’re looking for, and what they respond to. The more research you do, the more likely your multi-channel marketing efforts are to encourage engagement. Folded leaflet printing is an effective way of communicating to a wide variety of audiences using targeted and relevant information.
Step 2 – Pick your channels
There are so many varied channels available for multi-channel marketing that it can be overwhelming, particularly for a start-up business. There are many factors that you should consider when choosing the right channels for your marketing campaign.
Where is your target audience most highly concentrated? How can you most effectively engage with them? What can you afford? High-quality printing is available online, allowing you to creatively design a wide range of folded leaflets, flyers, brochures, and so much more.
Step 3 – Be consistent
It’s impossible to overstate how important it is to show a united message and branding style across your various marketing channels. This ensures your potential customers have as consistent an experience as possible, however they interact with your business.
Your colour schemes, font choices, logos, and tone of voice should be consistent between your social media profiles, brochures, flyers, and posters. This consistency makes the journey between two channels, i.e from physical to digital, as seamless as possible.
The cornerstone – quality printing
However you choose to approach multi-channel marketing, ensure that you’re investing in the best quality online printing that you can. Contact PrintUK.com today for high quality folded leaflet quotes and see how these can positively impact your business.
PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality.
We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer.
We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%.
By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings.
We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products.
Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts.
For more details and insight into our business you can visit our website at: www.PrintUK.com
If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923