Leaflets are one of the most potent direct marketing tactics in 2019. While email marketing can represent the ‘hit and hope’ nature of digital activities, passing a leaflet to your audience ensures that you are engaging directly with them, and that can make all the difference.

So how do you go about making sure your leaflets make the splash you need? In this blog, we offer some top tips:

1. Play to your audience

You must think carefully about your target audience and the best way in which you can resonate with them. This can translate to the style of leaflet which you print. If you are seeking to communicate with a professional audience, perhaps sober fonts and colours are best, but if your audience is young and your message is fun, there is nothing wrong with going bold and loud!

2. Keep it concise

Remember that this is a leaflet, not a book! That means it can work well to keep it concise and not include reams of text. Leaflet printing is an excellent way to engage with your audience use the opportunity to your advantage. You can always provide instructions to access more detailed resources, such as a website address, so your leaflet should be focused on getting the key components of your messaging across to the people that matter.

3. Don’t compromise on quality

We can assume that you will be using imagery of some sort in the design of your flyers, and that’s where it becomes important to use the best possible pictures. It can pay dividends to find some original photos, and not rely on the same old stock files, and when it comes to the resolution, aim for as high as possible and ensure there is no discolouration.

4. Include a call to action

What’s the point in educating, informing, or entertaining your audience if there’s no end game? Your leaflet must include the next step – whether that’s navigating to a website, downloading an app or following an account on social media. And ensure that you include other important details if necessary, such as email and postal addresses.

Get the most from your leaflet printing by getting in touch with us here at PrintUK.com, we can provide you with the best design advice, as well as offering a complete printing solution for your business.

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Advertising, Leaflet Design Templates, leaflet printing, Leaflets, London, Marketing, Networking, Online, Online Design, Print Design, Printing, PrintUK.com, Products, Small Business Marketing, Startup, Uncategorized

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