How will you balance out your marketing mix in 2019? Digital activities can sure be effective if used wisely, but in some cases, they still need to be aligned carefully with direct marketing if they are to gain true traction.

Take USB sticks, for example. They might have grown in popularity as a piece of marketing collateral, but is their effectiveness really representative of their relatively high cost? How many get thrown away, or have their brand messaging completely ignored? Brochure printing, on the other hand, is a traditional form of marketing which has stood the test of time. In this blog, we look at some reasons why:

Big and Bulky – so what?

In the digital era, there is a tendency towards devices which are small and nimble, but in some cases, being big can actually be more beneficial. In the case of brochures, their physical presence can be crucial. Brochures are hard to miss, and can often catch the eye for your customers and potential customers who are looking for a reference point when considering your kind of product or service. Just take car buyers, for instance. According to research some 50 per cent look to printed materials when searching for a vehicle.

Touchy Feely

A physical object which we can feel and hold in our hands still potentially has an advantage over a digital file or document. That’s because it offers another level of interaction and engagement which can simply not be achieved by something on a screen. Design your brochure to showcase your product or service effectively, and you can produce a marketing tool which offers a genuine touchpoint to your audience.

Standing The Test of time

Ever pondered why coffee table-style printed materials get read a lot more than other types of books and documents? It is because they are conveniently left in a place to be read, rather than being expelled to a bookshelf or in a drawer. Brochures certainly tick this box, with a shape which makes them perfect to be placed on coffee tables and in waiting areas. This serves the purpose of spreading your brand messaging, and advertising your products or service far and wide.

Check out this great article on Auto Remarketing: Study: Brochures Remain Valuable To Car Shoppers, More Than Social Media

So whatever size of business you are, brochure printing offers value which is hard to ignore, even in the digital era. Are you ready to take your brochure printing to the next level? Call the experts at PrintUK.com today on 0845 2993 923

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

Category

Advertising, Brochure Design, Brochure Printing, Brochures, Business, Business Stationery, London, Marketing, Networking, Online, Online Design, Print Design, Printing, PrintUK.com, Products, Uncategorized, United Kingdom

Tags

, , , , , , , , , , , , , , ,