With a new year beginning, your mind should be on your marketing materials. You need to make sure that your online and offline presence is up to date, with the right information for 2019 included on all print and web advertising. Resolve to update your marketing, and get your business ready for the year ahead.

What Needs Updating?

Everything from your printed brochures, leaflets and folders to your social media pages should be given a 2019 overhaul. Lots of things can change in a year, so last year’s advertising might not produce the results you need. It is always refreshing for your employees and your customers to see fresh and updated corporate stationery. Have you introduced a new product or service in the past twelve months? Have your prices changed? These are all important points to consider.

Updating Your Printed Brochures & Leaflets

The most important thing to change is the date on your materials! Do your flyers say ‘new for 2018’? Do they include a special offer that has now expired? When you send advertising to clients, either as blanket mail drops or as personalised direct mailer, you are setting their expectations. Outdated or inaccurate information is a quick way to lose yourself a sale!

Brochure printing is a very important element of your marketing mix, it is essential that you take time to consider and plan for new 2019 brochures to keep your customers up to date with whats new and what they can expect in this new year.

You should also consider your brand’s image. Marketing is a fast-changing industry. Your leaflets might have been bang on trend in 2018, but twelve months later they could appear dated. Making the right first impression is critical, so cast a fresh eye over your designs and see whether they still work now.

Online Advertising Within Offline Advertising

Make use of your online presence in your printed leaflets. If you added a new social networking page in 2018, make sure it appears on your new advertising. This includes flyers and direct mail, and also any brochures and other sales materials. You could also point customers to your new web address, or showcase images of recent work you have done.

For more on refreshing your brand and marketing materials check out this fantastic article by Kayley Brooks for the Business Development Bank of Canada: 5 Steps To Spring Clean Your Brand and Refresh Your Marketing

For high-quality printing at an affordable prices, get in touch with PrintUK.com today. We can produce beautiful fresh brochures and all printed stationery for you, updated for 2019, to help you make this year your best one yet. Place your order online today, making use of our customisable templates and our bespoke design service.


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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923


Advertising, Branding, Brochure Design, Brochure Printing, Brochures, Business, Business Stationery, Direct Mail, leaflet printing, Leaflets, London, Marketing, Networking, Online, Online Design, Print Design, Printing, PrintUK.com, Sale, Small Business Marketing, Social Media, Startup, Uncategorized, United Kingdom


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