We live in an increasingly digital world, but offline marketing is still both popular and effective for any small business looking to make its mark. As with all things, however, there are key mistakes many businesses make that damage the effectiveness of their offline marketing efforts.

Here are three of the main mistakes you need to avoid.

Not combining online and offline

While offline marketing is still popular and effective, the world is still increasingly tech-focussed. That means any business that only deals with one to the exclusion of the other is missing out. High-quality printing is only so effective without a website of equal quality to back it up, and vice versa.

There are many ways businesses can combine online and offline marketing effectively. Ultimately, your offline marketing methods should support and complement your online marketing presence. Don’t fall into the trap of getting side-tracked and only focussing on one marketing avenue.

Not Having A Plan

Getting cheap printing done is now easier than ever. You can design online and have a stack of flyers, posters, or leaflets delivered to your door in days. Flyer and leaflet printing are great ways to engage with new and existing customers. They look great, they’re made well, and they’re eye-catching. But now what are you going to do with them?

Make a clear and well-defined strategy of how you’re going to use your offline marketing materials in the most effective ways possible. If you have leaflets, plan the locations you intend to target. If you’re using direct mail, make sure your mailing lists are up to date.

Not Getting Professional Help

The rise of online printing has made high-quality printed marketing materials accessible and affordable to the small business – from both a time perspective as well as a financial one. With so much to do, you only need to invest a few minutes in designing something with a specialist such as PrintUK.com

For more on marketing tips for your start up, check out this fantastic article on Just Entrepreneurs: Top 7 Affordable Marketing Tips for Your Start Up 

You may be tempted to take the DIY approach. The truth is, however, that you don’t save much in the way of time or money. It’s much more effective to trust the professionals. Contact the specialists at PrintUK.com today to learn more about how your business can benefit from high quality online printing.


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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923


About Us, Advertising, Branding, Business, Business Stationery, Leaflet Design Templates, leaflet printing, Leaflets, London, Marketing, Networking, Online, Online Design, Postcards, Print Design, Printing, PrintUK.com, Products, Sales, Small Business Marketing, Startup, Uncategorized, United Kingdom, World


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