When you’re distributing lots of flyers and leaflets, you want the audience to take specific actions. The design of your flyers and leaflets will influence the success of your campaigns. While there’s no universal design that will guarantee results, there are specific graphic design secrets you can use.

So, if you’re looking to promote your small business with some flyers and leaflets, think about the following.

1. Function Over Form

The first thing to remember is that while you might want to create the next masterpiece, your audience are unlikely to see it that way. Therefore, while designing leaflets and flyers, you need to keep at the forefront of your mind what you want them to do. Flyer and leaflet printing is a great and cost effective way of getting your message across to your customers and potential new clients.

You should also stick to one desired action per leaflet. This helps to prevent confusion with your audience.

2. Be Concise

An understated flyer can be the best design for your small business. It allows you to direct audiences to the copy you want them to read, and it isn’t too bold or too wordy that you lose a potential customer.

Instead, you should create a look that’s as simple as it is beautiful. Try using a black and white colour scheme with one area of bold colour, such as teal, mustard or mint green. This use of one colours prevents the leaflet from being dull and bland.  If you are struggling to design a flyer or leaflet why not try one of our leaflet design templates. 

3. Tell The Audience What They Need To Do

One of the biggest mistakes that small business owners make in their leaflet design, is to not tell the reader what the next step is. Whether you want them to visit you at an event, go to your website, or call and make an order, you need a call-to-action to tell them exactly what to do next.

A good call to action must:

• Say what action is required.

• Suggest urgency to completing the action.

• Give ownership to the reader.

4. Logo Placement

While it might be tempting to get your logo seen first, you want the audience to see this last. Their first thoughts about your leaflet should be about the amazing offer that has been presented to them, not who is sending it.

Logos are great for the middle of the bottom of your leaflet. But they can also be placed in either bottom corner of your leaflet design.


Audiences appreciate well-designed leaflet and flyers. If you can create the perfect design, you can see customers come to you.

Speak to the professionals at PrintUK.com about your leaflet and flyer design today, and see your campaigns return great results.


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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923


About Us, Business, Leaflet Design Templates, leaflet printing, Leaflets, London, Marketing, Print Design, Printing, PrintUK.com, Small Business Marketing, Startup, Uncategorized, United Kingdom


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