Fifty Shades of Grey

Fifty Shades of Grey may make a sensational read, but it isn’t going to grab anyone’s attention when it comes to print design. Design agencies, local authorities and businesses all rely on print materials to catch the eye, get their message across and build growth. So, how can simple reds, blues and yellows make a difference to the engagement and impact of a printed leaflet, poster or booklet?

Is your blue the same as my blue?

It is true that we all have our own unique associations with colour and so we all experience the same colours slightly differently. A customer who had an idyllic childhood under a sapphire sky might be attracted to blue. A child who is struggling to swim in a blue swimming pool might feel fearful when they see the same colour.

Consider Colour As A Call To Action

Colour in design is not an exact science but there is no doubt that the right shade can influence consumer choice. Warm colours like orange and pink are eye-catching and have energy. Cold, bright colours such as lavender and azure feel clean and professional. Young people are generally attracted to bright colours. Elderly people tend to opt for subdued shades. You see that reflected on the clothes rails in any high street shop. Some cultures view white as a colour of morning. To others, it means purity or a wedding. It makes sense, then, to consider colours that speak to your own customer demographic.

Colour Sells Brands

Colours and tints in print are powerful because they affect the attitude of potential customers. If a subtle green speaks to our emotions, our relationship with a brand will intensify and returns will increase. When it comes to leaflet printing or any other form of print for that matter consider how your branding colours will influence your consumers choices. Successful brands sell products, but they also sell colours. Orange. A golden ‘M’. The red mail van.

Whether designing high quality brochures, stationery or promotional materials, it always pays to consider colour as an integral part of design. So, select two or three core colours, use them to build your brand, and watch profits grow. Why not phone us on 0845 2993 923 or email and make an impact today.


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About is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: If you would like to get in contact you can email us at : or call on 0845 2993 923


Advertising, Branding, Brochure Printing, Brochures, Business, Business Stationery, Graphic Design, Leaflet Design Templates, leaflet printing, Leaflets, London, Marketing, Networking, Online, Online Design, Print Design, Printing,, Products, Sale, Sales, Small Business Marketing, Uncategorized, United Kingdom


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