Are you diversifying your content strategy? Then you’re probably investigating video streaming, voice search and bite size content. But if you want to be really radical, why not add print to your content marketing mix? Despite its outdated image, print continues to be highly effective in areas where you really want to impress your customers. Integrating high-quality printing in the form of leaflets, brochures or even postcards into your content marketing is the truly smart way to diversify.

Print Is Trustworthy

In a content landscape awash with fake news, print remains robust, resilient and trustworthy. Blog posts may be quick and easy but they can be sloppy, too – and an accusation of fake news can harm your brand image in just a few clicks.

On the other hand, customers trust print. They understand that high-quality brochure printing takes time and commitment. The fake news trolls are unlikely to go to the time and trouble to put great graphic design together with a well considered message. And when you place that message in a tactile form directly into your customers hands, it sticks around for far longer to keep creating those positive impressions.

Print Makes a Connection

When you invest in printed leaflets or flyers, did you know you’re investing in a cognitive process that leads to better comprehension and retention of information? Print media gives your customers spatio-temporal markers when they pick up and read your brochures. That means the physical act of touching paper combines with the act of reading to deliver 21% less cognitive effort for 70% greater recall compared to digital marketing.

And as if that wasn’t persuasive enough, the physical presence of print stands out in the fast changing digital landscape. As news feeds constantly refresh and the eye is bombarded with images and information, a high-quality print leaflet or flyer stands apart and can’t be ad blocked.

For more on the relevance of print in your content marketing strategy, read the fantastic article by Anna Johansson, Is print the missing piece to your 2018 content marketing strategy? 

Diversify with print

Diversifying your content marketing strategy should be about so much more than simply using the digital tools you haven’t tried yet. Add high quality printed materials to your content marketing and enjoy the strategic benefits of a totally new medium that customers trust. PrintUK.com 

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Advertising, Branding, Business, Business Stationery, Graphic Design, Leaflet Design Templates, leaflet printing, Leaflets, London, Marketing, Networking, Online, Online Design, Our Promises, Postcards, Print Design, Printing, PrintUK.com, Products, Small Business Marketing, Startup, Uncategorized, United Kingdom, World

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