A leaflet is a great way of promoting your business. They are affordable, versatile and can be specifically tailored to suit all of your needs. As such, they continue to make up an extremely important part of an overall marketing campaign. However, leaflet design is key to their success. While the content and layout are very important, these aspects are often deeply considered; what is often forgotten about is the colour scheme.

The Psychology of Colour

The world of marketing and graphic design has recently become aware of the importance of the psychology of colour, and are striving to incorporate this research into their creations. Scientific studies have found that different colours produce different innate thoughts, feelings, and reactions in humans. Since these responses are ingrained in the human psyche, they can be used by designers to influence the way that their end users respond to a design, helping the company to achieve a specific outcome.

What We Understand

While there is still not a complete understanding about how the psychology of colour works, and there is not yet a definitive list of how people react to different colours, there is still a general understanding which all designers must investigate to allow them to produce better quality content. For example, everyone knows that bright and bold colours stand out, but the psychology of colour finds that this often subtly puts people off, as vibrant colours are usually associated with danger and toxicity. Therefore, while an uninformed designer might use a bright red to capture peoples’ attention, one who is versed in the psychology of colour will know that this is more likely to have the opposite response, and instead stick to a less vibrant hue.

How PrintUK.com Can Help

At PrintUK.com , we pride ourselves in our design and high quality printing services. We aim to be the best print and online design company, offering a range of solutions from assisting companies with limited budgets to tailored and bespoke designs, all of which incorporate the psychology of colour, to ensure your printed leaflets produce the intended result. For more information, please contact us at https://printuk.com/contact-us.


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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923


About Us, Business Stationery, Leaflet Design Templates, leaflet printing, Leaflets, Marketing, Online, Online Design, Print Design, Printing, PrintUK.com, Products, Small Business Marketing, Startup, Uncategorized, United Kingdom, Upload Your File, World


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