We’re constantly being told that we live in a digital world, so is there still a place for print? If you run a business of any size, you almost certainly have a website and advertise online to help increase traffic and generate sales. Online advertising can be great but it does have its weaknesses.
The Downside of Digital
How many people actually pay attention to adverts online? Surprisingly, very few people will engage with your company or brand’s online advertising. This is because it’s rarely properly targeted and people have short attention spans. They’re far more likely to swipe away from your ad without absorbing the message, moving onto the next thing without much thought.
Print is harder to ignore. High quality leaflet printing and high quality brochure printing are still one of the quickest and most reliable ways of reaching an audience who will pay attention. Nobody can ignore the leaflet through the door, and even if they’re heading straight for the recycling bin, it gives the homeowner a chance to familiarise themselves with your name, logo and an overview of the goods or services you provide.
Once they have laid eyes on your leaflet, the take-home messages will have lodged in their brain. They may not need your company right now, but they will be more likely to remember it when the time comes. Few of us spend so much time looking at online advertising – our eyes tend to slide over the banner, so your ad becomes lost in the mass of online content.
Why Choose Print?
Commercial printing is coming down in cost and allows you to target your ideal customer base. If your small business is to get the publicity it needs and draw in plenty of local custom, then there are few methods as effective as leaflet printing and the range on offer is amazing, as you can see for yourself.
The death of print has been wildly exaggerated in the so-called digital age. The printed word is still greatly valued and makes a lasting impression, so instead of pouring money into online ads, invest in some high quality brochure printing and you’ll soon see the impact. Get in touch today to find out how PrintUK.com can help you launch your leafleting campaign!
PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality.
We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer.
We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%.
By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings.
We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products.
Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts.
For more details and insight into our business you can visit our website at: www.PrintUK.com
If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923