Did you know that business cards date back to England in the 17th Century? They were used “to advertise a person’s trade and provide a map to a person’s place of business” Of course, business cards have come a long way since the 17th Century. Today, they don’t just feature the name of someone’s profession and a map to their place of business: they include website addresses, phone numbers, slogans and logos. Furthermore, 17th Century business cards would have been made of simple, plain paper or card. Nowadays, several different material finishes are available for cards, including the classic matt finish, a gloss finish and even a foil finish. But which is the right choice for your business card?

1. Matt finishes

Matt-finished business cards are highly affordable, which makes them popular among smaller businesses and start-ups. Using a matt stock for your business cards can be a great way to achieve a clean and modern look. They can therefore appear more down-to-earth and straightforward. That’s why we recommend matt finished business cards for businesses that offer practical, day-to-day services, such as cleaning or repairs. Using a matt finish will also take away any glare and will often look cleaner as fingerprints won’t show as many finger prints once someone has touched it. They’re also a great choice for businesses that offer everyday products.

2. Gloss finishes

A glossy business card will achieve a shiny finish which can be especially good for those who want colours to really pop and stand out. A glossy finish tends to protect your cards better than a matt finish in general but, if poorly designed a gloss finish could look tacky. That’s why we recommend these cards to B2B businesses that need to dazzle their clients and savvy professionals who want to grab prospective employers’ attention.

3. Foil finishes

Foil finishes are fun and classy. They give the lettering or logo on your business cards a shiny, reflective look that resembles precious metal. As a result, they hint at high-class services and products. They even suggest a tinge of decadence. If you offer a fun, non-essential service or product and want to give your business a refined, sophisticated air, foil finishes are a great option. Luxury clothing sellers, nightclub owners and other sophisticates can benefit from foil-finished business cards

4. Emboss And Deboss

Embossing and debossing can be a great way to add an interactive element to your business card. With the embossing and debossing element you will create a tactile piece of printed stationery that is sure to capture the attention of whoever comes across it.

5. Spot UV

One of the more popular finishes for business cards, Spot UV is an ultraviolet varnishing that is used to enhance certain areas of the card making them stand out and appear richer with a varnish coating feel to it. This creates a very professional and unique look to your cards. Adding accents to either part of your card or the entire card can easily be done.
While there are a number of different finishing options to choose from for your high quality business cards you must think about how they will successfully compliment your business and branding guidelines.

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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