It’s easy to forget with the world growing increasingly dependent on the digital that there are still highly effective offline marketing tools that businesses can deploy, and the results might surprise you.

With everyone’s head buried in a screen of some description, it’s easy to imagine the only way to reach them is through digital marketing. This, however, is far from the case; offline marketing remains a very reliable, and in some cases more efficient, method of reaching out to new customers.

Keeping it old school

There’s a glut of digital marketing being pushed in our direction every single day, whether it be through banner ads on websites, pesky pop-ups, or irritating emails. This has led to a degree of pushback from customers, many of whom are now at the point of simply not noticing them anymore.

There is something delightfully tactile about being handed a nicely printed brochure, folded leaflet, or business card. It shows the person that you’ve taken some time and put some thought into how you would like to present your business, rather than just shelving it off to a digital marketing agency.

It’s an excellent way to make a lasting impression, however, it’s essential that some core rules are followed in order to make sure your marketing materials elicit the right reaction. Be wary of your choices of font, artwork, and colour scheme. Ensure your services / products are clear and any potential offer or discount is made as the focus of your brochure printing and design efforts.

A fantastic article from Razorpay highlights more information on the 10 rules for offline marketing here:
10 easy ways that startups can nail offline marketing
A manageable investment

Digital marketing campaigns can often suffer from great expense, meaning if you’re a small business you can feel a bit like you don’t know where to begin. Offline marketing materials, however, are a distinctly affordable investment for smaller businesses, which offers reliable returns. A perfect example of this is direct mail campaigns and brochure printing to encourage the growth of local business.

Whether it’s banners, brochures, booklets, signs, posters, business cards, or much more besides, we have a wide variety of high-quality printing options available. The extensive customisation options on our design templates and print options mean that you can truly make every item your own; it’s quick, easy, and highly affordable.

Spend a few minutes browsing some of our more popular products today at  PrintUK.com  you’re guaranteed to find something that is going to be the perfect fit for your business.

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Advertising, Branding, Brochure Design, Brochure Printing, Brochures, Business, Business Cards, Business Stationery, Direct Mail, Graphic Design, Leaflet Design Templates, leaflet printing, Leaflets, London, Marketing, Online Design, Print Design, Printing, PrintUK.com, Small Business Marketing, Startup, Uncategorized, United Kingdom, Upload Your File, World

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