It’s easy to assume that envelopes are the least important part of a piece of mail. But actually, the envelope can act as either a barrier or an enticement. To ensure that your direct mail receives maximum opens, consider high quality branded envelopes. Here are just three ways that custom envelopes can boost your direct mail response.

1. Capture Attention

Think of a pile of post; most envelopes are white or brown. With custom envelope design you can choose bright colours to ensure you stand out from the rest. People are more likely to be drawn to a piece of mail that arrives in a coloured envelope. Not only is it vibrant, but it is reminiscent of greetings cards which promotes a sense of excitement. The intrigue often means they will open it instantly, putting your business right in front of them, straight away. Be sure to include your log and contact details so quick contact can be made by the recipient.

2. Pique Interest

With custom envelopes you can print wording to pique interest before the post has even been opened. Quotes to promote special offers, new products or exclusive discounts are a great way to entice customers from the off. Don’t write too much – you’ll leave them wanting more which will encourage them to open it. Make sure that the mail inside is in line with the envelope for consistent messaging and branding.

3. Trust In Recognition

High quality printed envelopes with your company branding and logo will bring with it instant recognition which can be a huge advantage. Customers who know your brand will trust that your mail is something of interest to them, making them more likely to open it and take a look. With bland, blank envelopes people may assume it is unwanted spam mail and leave it to the side or throw it away. Use your brand to your advantage to encourage a strong direct mail response.

Branded envelopes are an essential asset to business stationery. If your company is after high-quality envelope printing then contact PrintUK.com today. As professionals in the print industry we offer a range of products, suitable for small businesses and large businesses alike. We even offer free online design templates, so you can create your perfect design with no fuss.

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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