In a digital age, you need to focus your marketing efforts online, right? Not exactly. In fact, according to the DMA, direct mail boasts conversion rates as high as 4.4%, which may not sound much until you compare that with rates of just 0.12% for email. Contrary to the myths around ‘snail mail’, it has a higher perceived value and retention rate because of its physicality. So how can you harness the benefits of direct mail to connect to your customers?

1. Delight and Surprise

First use data segmentation to get the right message to the right customers, then use direct mail to delight and surprise. When you need to slice through a crowded inbox to reach your recipient directly, the combination of well-executed graphic design and high-quality printing gives you the edge.

Add a promotional item or a product sample and you add an element of intrigue and surprise that immediately captures the attention. Or boost the advantage that direct mail brings with interesting textures and folds that create a fun multi-sensory experience.

2. Use Clarity

Keep your messaging and offer crystal clear. A brochure that can be easily misunderstood is worthless, whereas a brochure that is bold, well designed and easy to read is a pleasure to receive and read. Use bullet points, bold emphasis and clear language to produce a direct mailer that really grabs the attention.

A piece of direct mail that combines a beautifully designed, high quality brochure with premium stationery printing and clarity of tone and message won’t end up in the waste bin. In fact, it has 60% chance of making a lasting impression on your client.

3. Be Chesive

Are your marketing efforts integrated across your digital and direct mail channels? Taking time to get this right means that your customers can flow with ease from your direct mail to a website or landing page. It’s worth maximising your return on investment with personalised URLs and landing pages that let you directly track customer engagement. The more seamless the integration, the stronger your response rates.

For more on why direct mail is far from dead, check out this excellent article in Forbes Magazine written by Steven Pulcinella.

If your business wants to harness the power of high-quality printing and effective design for your next direct mail campaign, then contact us, PrintUK.com. We’ll be happy to meet and exceed all your print needs from stationery printing to premium flyers and leaflets.

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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About Us, Brochure Design, Brochure Printing, Brochures, Business, Direct Mail, Graphic Design, leaflet printing, Leaflets, Marketing, Online, Online Design, Print Design, Printing, PrintUK.com, Products, Small Business Marketing, Startup, Uncategorized, United Kingdom

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