The digital age has introduced businesses all over the world to various new marketing techniques. From social media ads to emails, there are endless routes to take to get your company name out there. Yet when it comes down to it, direct mail and printed marketing often has better results. Many people find that they are more likely to trust direct mail than adverts they see online or emails they receive. Here are four reasons why.

1. It’s Personal

Receiving post is quite a personal thing, far more personal than the crowded email inbox where much communication gets lost or ignored. Receiving a direct piece of marketing, particularly in a named and addressed printed envelope, grabs a customer’s attention and makes them feel as though they’ve been reached out to personally. Even brochures, leaflets or flyers from a business they recognise has a strong element of trust.

2. It’s not intrusive

Although you are effectively landing right on their doormat, direct mail is generally not considered intrusive. This is because the customer will look at their mail when they are ready to, with no pressure. Many forms of online marketing involve popping up when they are not expecting it, which can have less impact.

3. It demonstrates making an effort

There is more involved in designing, printing and posting a direct mail piece than sending an email. A high quality printed flyer does not need to break the bank but can be a very effective form of marketing material. Customers will recognise this effort and see you as a company that is professional and efficient. This positive perspective leads to trust in your brand, and a strong reputation.

4. It shows you care

Direct mail doesn’t have to just be about sending specific marketing pieces. It can be more subtle than that, little signs that you care about your customers while reminding them you’re still around. For example, sending postcards over the summer, or Christmas cards in December, can really make customers feel appreciated. This only leads to an even more positive reputation and level of trust.

If your business could benefit from direct mail and wants high-quality printing for leaflets, greetings cards of flyers then contact PrintUK.com today to see how we can help.

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Advertising, Business, Business Stationery, Direct Mail, Folder Printing, Graphic Design, Leaflet Design Templates, leaflet printing, Leaflets, London, Marketing, Online, Our Promises, Postcards, Print Design, Printing, PrintUK.com, Products, Small Business Marketing, Startup, Uncategorized, United Kingdom, Upload Your File, World

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