It may sound insignificant, but adding the little extra touches to your business cards, flyers or leaflets before printing really can make a difference.

In a world where anyone can go on the internet and order business cards, printed flyers, posters, brochures, leaflets, letterheads and stationery, for everything from dog walking, to freelance singing, to DIY services, there are literally billions of different print design templates and cards out there. Most of them, however, are the usual plain white card or paper, with one or two colours and perhaps a generic image. So how do you make sure yours get the attention your business deserves, and don’t just blend into the background with all the others?


Try going for a glossy finish with your flyers to make the item feel nice in the hand and catch the light. Glossy flyers are great for businesses that want to dazzle and don’t want to fade into the background. Or how about an embossed or metallic foil finish on your business cards, for those companies with a bit of glamour and sparkle? This could give you the edge if you want clients to see yours as a premium service.

Images and template

Perhaps a custom image or layout in your flyer printing could really display the distinct personality of your business and show that you have somebody or something different to offer? If you have any images that are personal to your company, use them! It’s much better than resourcing stock photos that will be generic to so many companies.

Similarly, when you see two businesses using exactly the same template, it can be confusing. Show your clients that you are willing to put in the time it takes to pay attention to the details, and go for bespoke design printing to make your publicity material totally unique. This gives the impression of truly high quality printing, especially if you get some advice. There are loads of options available if you want to use your own design online.

Stand out from the crowd of companies

Any of these extra touches can mean the difference between a client picking up your printed flyer or binning it, or between reading your brochure in full and just walking right by your poster on the wall. If your business card, flyer print, brochure or leaflet isn’t read, there is no point in printing it at all.

Interested in learning more about other tips and tricks to increase your print conversion rate? Check out one of our previous articles: Tips & Tricks To Increase The Power Of Your Leaflets & Brochures

Don’t underestimate the importance of these unique ideas. If the few extra pounds or minutes spent now earn you even one new client, they are more than worth it. Check out our wide range of flyer printing and flyer design options including embossed, spot gloss, foil metallic and many more now.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

About is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: If you would like to get in contact you can email us at : or call on 0845 2993 923


Advertising, Branding, Brochure Design, Brochure Printing, Brochures, Business, Business Stationery, Graphic Design, Invitation Printing, Leaflet Design Templates, leaflet printing, Leaflets, Letterhead, London, Marketing, Online Design, Print Design, Printing,, Small Business Marketing, Startup, Uncategorized, United Kingdom, Upload Your File, World


, , , , , , , , , , , , , , , , , , , , , , , , , ,