Online now dominates the marketing industry – Google and Facebook, commonly seen as tech giants, rake in a huge slice of global marketing spend. But that doesn’t mean you have to focus entirely on digital marketing. There are still some “old fashioned” marketing techniques that work just as well.

Let’s consider a few.

1. Business cards

Who needs a business card when you’ve got a website? It’s a common argument, but one that’s fundamentally flawed.

Networking with potential clients one-on-one at conferences and similar events is a great way to drum up business. But if you’re relying on people to remember your name, or your website address, then you’re in for a nasty surprise.

Business cards serve as a useful reminder for prospective clients about who you are, and what you can do for them and as such, they should be a key part of your marketing tool kit.

2. Flyers and leaflets

Rising to the top of Google takes time, and of course not every business can top the search rankings.

That’s why flyer printing and leaflet printing remain a solid choice for marketing a new or growing business.

Takeaways have always known this – they regularly leaflet local residences, and it’s a tactic that can work for other businesses too.

Just starting out? Why not print flyers and leaflets which give the holder an introductory discount? And if you’re an established business, why not consider a seasonal special offer?

You’ll be surprised how many people will respond to a simple leafleting campaign.

3. Poster campaigns

Ok, if you’re a small business you’re probably not going to splash out on a huge billboard campaign, but that doesn’t mean you should ignore posters as a tactic. Poster printing is an inexpensive but very effective form of marketing material.

If you’re a cafe, a well-designed poster can help draw more customers through your door. And of course, if you’re putting on events, posters can help you advertise far and wide.

Ultimately as “old fashioned” as you may think they are, traditional marketing methods are still vital for the success of your marketing endeavors. For all your printed marketing materials visit PrintUK.com

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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