Direct mail printing is still a popular form of marketing, despite the growth of other forms of marketing, such as email campaigns or online ads. There is still a place for direct mail marketing campaigns for B2B or B2C companies, as prospects and customers appreciate the tangible and familiar format of mail, so there are more guarantees it will be seen and read.

A direct mail printing campaign can support and enhance other forms of marketing to ensure a consistent brand building exercise. Direct mail is an affordable and flexible method for marketing and offers a number of advantages which are discussed below.

Advantages of direct mail

Direct mail is consistently effective as a means of advertising business products or services and offers companies a variety of benefits, including:

1. It is a highly targeted form of marketing which can be customised to meet audience requirements, whether they are long-term customers or new prospects. In this way, recipients will only receive mail that is likely to meet their needs or suit their buying habits.

2. It’s possible to personalise direct mail to incorporate names and other details. Because of this, potential customers are more likely to pay attention to the message.

3. Direct mail is versatile as it can consist of a variety of formats, including folded leaflet printing, printed postcards, flyers or brochures, so it is suited to just about any business application. Commercial printers often provide layout templates in a number of formats that are specifically designed for different businesses. This cuts out the graphic design costs for direct mailings considerably and makes it quick and easy to choose the format that’s most appropriate for your business needs.

4. Results of direct mail campaigns are easy to measure and cut out any requirement for computer analytics.

5. Direct mailing can be very economical, as business clients can take advantages of mass mailing rates to make substantial cost savings.

PrintUK.com offer commercial printing and leaflet design templates at affordable rates. We are a professional printing and online design company and can meet the needs of business clients of any size. Contact us for more information. PrintUK.com

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Advertising, Branding, Business, Direct Mail, Graphic Design, Leaflet Design Templates, leaflet printing, Leaflets, London, Marketing, Online Design, Print Design, Printing, PrintUK.com, Sales, Small Business Marketing, Uncategorized, United Kingdom, Upload Your File, World

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