If you run a business that operates on the national level, you may think that print-based marketing isn’t right for you. Printed adverts and marketing materials are often associated with local marketing campaigns. As a result, you may not realise that they can be used to reach consumers across the nation. Print-based advertising is actually very effective at reaching prospective customers and clients on a larger scale. Its performance is on par with digital and radio advertising, but its cost is usually lower. We will examine three ways you can use printed adverts and marketing materials to reach consumers who aren’t local.

1. Deploy Posters In Transit-based Locations

Custom-sized posters can be placed in a huge variety of locations where thousands of people can see them every day. We recommend deploying posters at bus stops and train stations so that they are seen by commuters, and on roadside billboards where they are likely to be viewed by motorists. Different people will pass by or through these deployment spots every single day. This means that your posters could be viewed by people from around the UK, even if you only deploy them at a handful of bus-stops, train stations and roadsides. If you deploy posters around town centres, they may only be seen by individuals who are local to those towns. However, if you deploy them in places where people arrive from different locales throughout the country, they can reach a much wider range of consumers. High quality poster printing can be an incredibly cost effective form of advertising and can be effective for businesses of all sizes.

2. Use national Mailing Lists For Direct Mail Campaigns

Direct mail advertising campaigns are great to reach potential customers using printed materials, such as brochures and leaflets. Brochure printing and leaflet printing will not break the bank but can have a high ROI. You don’t just have to send mail to local consumers whose addresses you can obtain yourself. According to the small business website Chron, you can “rent a mailing list from a specialist firm”. You can easily rent or buy a mailing list that includes prospective customers from every part of the country. Ensuring you send your printed marketing material to the right target audience however is key if you want to ensure you make new customers and high conversion rate from your direct mailing endeavors.

3. Use Flyers Ambitiously

Flyers are simple, lightweight and very easy to produce. All of this means that you can produce enough of them to distribute across the country without going over your budget. Flyer Printing is cheap yet very effective as a printed marketing material and should not be overlooked. Flyers are usually used in local advertising campaigns, but there’s no reason why you can’t hire people to distribute them in towns and cities across the UK.
For more on Print Media, visit the great article by Ian Linton: What is Print Media Advertising 

Here at PrintUK.com , we offer cheap printing on a great range of printed marketing materials. If you want to start a national print-driven advertising campaign, check out our products today.


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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923


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