All marketing campaigns have the same simple goals; find customers, get sales and make money. Making a good ROI (Return on Investment) is essential, and below we have four ways that you can maximise your ROI, for campaign success with printed marketing.

1. Target the right people

Making sure that you hit the right target audience with your print campaign is essential. There are many ways you can do this. You can send direct mail to existing customers, or hand out flyers and leaflets at events and conferences that your desired audience are likely to attend.  Flyer printing is a very cost effective way to transfer information over to your customer and potential new clients. There is little point in spending money marketing to people who have no use or interest in your product.

2. Make sure your print is eye-catching

There is no excuse for boring designs, especially with online print design templates readily available from some print companies. Your design needs to be vibrant and colourful with a clear offer and headline. Be sure to incorporate your company colours for branding and recognition and always use high quality printing for a professional feel.

3. Be relevant and interesting

Your offer or news needs to be relevant. There is no use in advertising Christmas products in the summer, for example. By keeping your advertising relevant and interesting, you encourage people to act right away. Otherwise, they are likely to lose or throw away your information long before they actually need it.

4. Make it easy for customers to get in touch

Your call to action needs to be clear and compelling. Give customers a strong reason to contact you immediately. The best way to do this is usually a compelling offer, deal or discount. You should also make sure that it is completely obvious how to get in touch, so be it via telephone, online or in person, the customer knows exactly what to do next.

If your business is ready to start a print marketing campaign, with a strong ROI, then contact today. We have a large volume of printed products and easy to use design templates so why not order online today!


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About is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: If you would like to get in contact you can email us at : or call on 0845 2993 923


About Us, Branding, Brochures, Business Cards, Business Stationery, Direct Mail, Invitation Printing, Leaflet Design Templates, leaflet printing, Leaflets, London, Marketing, Networking, Online, Online Design, Our Promises, Postcards, Print Design, Printing,, Products, Small Business Marketing, Startup, Uncategorized, United Kingdom, Upload Your File


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